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We pray for our competition too.

Should We Pray to Win?

Competitive advantage and selfish ambition are not synonyms. read more 3:09PM EDT 6/27/2017

Your target market wants to pull content from you.

Pull to Open

Develop content to address needs and solutions. read more 9:53AM EDT 6/26/2017

Take aim and let your message fly.

Are You Shooting High-Quality Arrows?

Aim and frequency will make sure you hit your mark. read more 4:36PM EDT 6/23/2017

Does your message make it clear who you are and how you can help?

Tell Me a Story About How You Help People

Focus on benefits rather than features. read more 11:00AM EDT 6/22/2017

Baked-in quality takes time.

Bake in the Flavor

It's difficult to microwave quality. read more 9:59AM EDT 6/21/2017

It's time to start testing again.

It's OK to Be Testy

Learn from every marketing dollar you spend. read more 10:19AM EDT 6/20/2017

Viral opinions are a marketer's enemy.

Block Out the Noise

Systems are the antidote for dangerous opinions. read more 10:03AM EDT 6/19/2017

You don't need to persuade a child that she wants a toy.

Children Don't Need to Be Convinced to Buy a Toy

Persuasion is a tool used to convince people to buy what they don't need. read more 10:24AM EDT 6/16/2017

Do you write a personal note to your people every day?

Start With Those Who Matter Most

Are you overlooking the obvious? read more 5:01PM EDT 6/15/2017

Is your message easy to find?

People Are Looking for You

Your message must be easy to find. read more 8:40AM EDT 6/14/2017

Foggy vision will cripple your progress.

Press in Before Giving Out

Our message to people in need is not randomly selected. read more 10:41AM EDT 6/13/2017

Chicken crosses the road to a list only as a commodity.

Chicken Is Chicken

Ministries must be differentiated. read more 9:55AM EDT 6/12/2017

Sustain the system and your trees will grow.

The Speed of Growth

Results are achieved with sustained, consistent effort. read more 8:52AM EDT 6/9/2017

Find a stick and mine for people to help by showing up every day with a message of hope.

When Automatic Is No-Matic

When in doubt, use a stick. read more 9:42AM EDT 6/8/2017

Do you know the secret?

The Secret to Marketing Success—Revealed

Most marketers completely miss this. read more 2:45PM EDT 6/7/2017

Grace in flight

Today Is the Day

A marketing process delivers more results than a marketing tactic. read more 8:53AM EDT 6/6/2017

The Roseate Spoonbill adds color to any pond.

Color Adds Life to Your Message

The heart of a message of hope is word selection. read more 8:48AM EDT 6/5/2017

If an important ingredient is left out of a cake recipe, something may bake, but it won't be a cake.

Do You Know Your Recipe for Success?

There are very few effective shortcuts in marketing. read more 8:51AM EDT 6/2/2017

Attract future customers to your marketing message by first attracting yourself.

Do Unto Others

Your target audience is waiting for you to put this idea into practice. read more 8:38AM EDT 6/1/2017

Horses wear blinders to keep from getting distracted by their excellent peripheral vision.

Look Straight Ahead

Think of marketing in terms of decades rather than days. read more 8:56AM EDT 5/31/2017

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