Charisma Leader

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Here's why you need an afternoon ritual.

Beat the Afternoon Doldrums With This Productivity Secret

Here's why you need an afternoon ritual. read more 9:34AM EDT 7/23/2021

Leverage your retaliation with this plan.

Your One Surefire Response to Insult

Leverage your retaliation with this plan. read more 8:15AM EDT 7/23/2021

Newport disciplines himself with large chunks of time with no access to his phone.

3 Building Tips to Avoid Shallow Work Today

Practicing boredom can be good for your thinking. read more 9:07AM EDT 7/22/2021

A servant leader will serve his team prior to serving himself.

Are You Practicing Your Serve?

Servant leadership is crucial to your marketing success. read more 2:15PM EDT 8/10/2017

Sometimes, marketing is like pushing a rock up a hill.

How Do People Get to Know You?

How many people know what you want to grow? read more 11:05AM EDT 8/2/2017

Twitter is a great way to begin your platform.

When Can You Start?

A platform can be developed in one medium. read more 11:27AM EDT 8/1/2017

Momentum builds as your audience begins to trust that you will show up every day with your message of hope.

Do One Thing Well

How often you say it is as important as what you say. read more 9:52AM EDT 7/31/2017

Crafting your message of hope doesn't have to be complicated.

Your Message of Hope

Messages develop with much prayer and study. read more 9:17AM EDT 7/28/2017

Meet your target audience's needs in a way none of your competitors can.

Does Your Ministry Deliver Competitive Advantage?

There is little space for a "me too" ministry. read more 9:55AM EDT 7/26/2017

As you glance at this image, do you anticipate the destiny of the drip from the faucet?

Open to Closure

Message frequency builds trust. read more 9:51AM EDT 7/25/2017

The best customers pursue their solution until caught.

Catch Me if You Can

Is your message being caught? read more 11:45AM EDT 7/19/2017

Slow and steady meets the need.

Slower and Better

It's important to find people in need. read more 10:01AM EDT 7/18/2017

Send your message with heavy frequency. More is better.

Cause and Effect

Marketing delivers ROI in the long run. read more 9:41AM EDT 7/17/2017

For a firefly, frequency is irrelevant.

A Message for the Decades

Define a small target market and increase the frequency of your messages. read more 9:00AM EDT 7/13/2017

Got milk?

Do You Remember These Slogans?

Think of frequency in terms of years rather than schedules. read more 8:37AM EDT 7/10/2017

You may not be knocking with enough frequency.

Is Your Message Worth Repeating?

Marketing failure is often caused by too little frequency. read more 8:50AM EDT 7/7/2017

The sad reality is that the marketer is "throwing" and almost any audience will duck a mud pie.

But One Thing Is Needed

Relationships hold the keys to the kingdom. read more 8:50AM EDT 7/5/2017

Are you helping your future customer open the next door?

The Second Click

Marketing is a process of helping a customer open doors. read more 9:27AM EDT 6/30/2017

If someone were to look for you, could they find you?

If You Can Help Me, Where Are You?

Foreshadow the solution your customers are looking for. read more 12:20PM EDT 6/29/2017

People in need look forward to a time when their needs are met.

Back to the Future

Your customers are looking forward to having their needs met. read more 12:14PM EDT 6/28/2017

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