The essence of an effective marketing strategy is to develop a clear and powerful competitive advantage.
The thrust of a product or service advantage is to meet the felt needs of a customer in a better way than any competitor can do it.
Some companies compete on price. I think that price strategies have limited value for consumer goods. Competitive pricing causes companies to enter the doom loop of downward spiraling prices. The practice is not sustainable in the long run. There are always competitors who are willing to lose money.
Walmart owns the low-price niche for consumer goods. Amazon continues to gain purchasing power and will continue to drive down prices.
If you market to consumers, there isn't an upside to downside pricing.
The only other way to create competitive advantage is through benefit segmentation.
Different audiences search for different advantages. Carve out a benefit niche that other companies cannot or will not offer.
What does your ministry do extremely well? Is it a benefit to the customers you serve?
Carve out a benefit to help you deliver your message to hurting people. Deliver a message of hope and tell newcomers about the benefits of how you deliver help. Speak past their point of need into the promise of a resolved problem.
Your target audience must experience the competitive advantage of delivered benefits.
Dr. Steve Greene is the publisher and executive vice president of the media group at Charisma Media and executive producer of the Charisma Podcast Network. His book, Love Leads: The Spiritual Connection Between Your Relationships and Productivity, is now available.
Leaders, Dr. Greene wants to help you understand the spiritual connection between relationships and productivity. Read his new blog, here.
Get Spirit-filled content delivered right to your inbox! Click here to subscribe to our newsletter.
Dr. Steve Greene is now sharing stories, teachings, and conversations with guests who lead with love on Love Leads, a new podcast. Listen now.
Dr. Mark Rutland's
National Institute of Christian Leadership (NICL)
The NICL is one of the top leadership training programs in the U.S. taught by Dr. Mark Rutland. If you're the type of leader that likes to have total control over every aspect of your ministry and your future success, the NICL is right for you!
FREE NICL MINI-COURSE - Enroll for 3-hours of training from Dr. Rutland's full leadership course. Experience the NICL and decide if this training is right for you and your team.
Do you feel stuck? Do you feel like you’re not growing? Do you need help from an expert in leadership? There is no other leadership training like the NICL. Gain the leadership skills and confidence you need to lead your church, business or ministry. Get ready to accomplish all of your God-given dreams. CLICK HERE for NICL training dates and details.The NICL Online is an option for any leader with time or schedule constraints. It's also for leaders who want to expedite their training to receive advanced standing for Master Level credit hours. Work through Dr. Rutland's full training from the comfort of your home or ministry at your pace. Learn more about NICL Online. Learn more about NICL Online.
