What is it like to be helped by you?
Do you offer a ministry, a way to help others, or perhaps a book?
Does your message make it clear who you are and how you can help?
A story isn't a set of bullet points. Some messages written by well-meaning people are simply a set of features about what they do. It's the kind of stuff we once wrote in phone book ads.
Today, we tweet features rather than tell stories.
A story must be nonfiction. It tells the truth about what it's like to work with you. Make it very clear that "this is how we do things here." Don't try to tell a story that everyone wants to read. Tell only the stories that help people find solutions to their felt need.
For example, I help people who aren't getting the results they need from their marketing plan. The first thing we do together is determine why they do what they do. Within that answer, I will probably hear them speak about a great need.
The story continues as we develop a message of hope. I make no media recommendations until their message resonates with their narrow target market.
Did you know that a small target is better for you than a broad market? If you try to be all things to all people, your marketing will be nothing to no one.
This story is not complete but should help you start your thinking.
If you tell your story well, and you tell it every day, you will attract the right people.
They are looking for you.
Dr. Steve Greene is the publisher and executive vice president of the media group at Charisma Media and executive producer of the Charisma Podcast Network. His book, Love Leads: The Spiritual Connection Between Your Relationships and Productivity, is now available.
Leaders, Dr. Greene wants to help you understand the spiritual connection between relationships and productivity. Read his new blog, Love Leads.
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