When Automatic Is No-Matic

Find a stick and mine for people to help by showing up every day with a message of hope. (Getty Images)

I'm not a fan of automatic faucets.

They aren't automatic. They aren't even semi-automatic. My description for the faucets is no-matic. I also include soap dispensers and paper towel no-matics on my "not-a-fan list."

I feel silly standing in front of a faucet with hands waving in hopes of finding water. I've learned it's a mining process. I found a forked stick and hoped to find water in an airport restroom. TSA called it a weapon, so I just bought a bottle of water.

I feel even more silly when a guy comes to the sink I departed and, in an instant, strikes a gusher. Of course, he's new school and, well, I'm not.

As I try to help marketing clients, I stress the importance of showing up every day. Showing up for your audience should become automatic.

The faucet may work for a few days or weeks, but it usually doesn't take long for the process to become no-matic.

Find a stick and mine for people to help by showing up every day with a message of hope.

Just don't try to clear security with your stick.

Dr. Steve Greene is the publisher and executive vice president of the media group at Charisma Media and executive producer of the Charisma Podcast Network. His book, Love Leads: The Spiritual Connection Between Your Relationships and Productivity, is now available.

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