Outreach

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Lost in Translation

Although companies often hire translation services and run native-speaker checks when creating a campaign, the reality is that words, phrases and concepts do not always transfer so well to other countries and cultures. read more

Lessons From Outer Space

An organization's success depends on how aligned its workers are with the overriding mission. If your church struggles to find the right people for the right tasks, consider the "Know > Do > Treat" approach. read more

8 Tips for Good (Print) Communication

1. Remember "the who." They're not just a band, "the who" is also your audience. And if you don't have them in mind every second you're creating printed pieces, you're wasting time. When you put things in print, this is not the time to think about you, it's the time to think about them. read more

Cute, Clever and Cool

One of my daily blog reads is Signal vs. Noise from the folks behind software producer 37signals. Not only do I use a few of their products (personally and professionally), I also appreciate their perspective as it relates to significant simplicity. read more

O Pastor, Where Art Thou?

Over the years I've become increasingly aware of the benefit to having some sort of relationship or at least face-to-face communication with the leaders of the church I attend. In particular, the senior pastor. read more

Trust vs. Statistics

The last chapter of 2 Samuel reads somewhat like a page out of the Book of Revelation. It's got everything a good chapter in Revelation has: judgment, death and an "angel hovering between earth and sky, sword drawn and about to strike Jerusalem" (v. 16, The Message). read more

People Gotta Know

Several churches in Los Angeles met recently to discuss how we could better unite and address issues of poverty, homelessness, education and other hot topics. read more

9 Tips for Good (Online) Communication

1. Lower the drawbridge. Whether via your Web site, blog, MySpace or Facebook page, your presence online is a drawbridge to bring people into your "world." Your online presence is not your world; it's the bridge between the person and your world. read more

6 (Cheap) Marketing Ideas for Church Planters

1. Don’t do it. It still amazes me how many people think money is the answer to church growth, especially in the context of church planting. By deciding not to follow through with your idea, not only will you save money, you’ll save time and avoid headaches too. Still convinced you want to do it? Read on ... read more

Innovation of Ideas

When I think of innovation, my mind immediately jumps to products or services—the telephone, the assembly line, solar panels, airplanes, wireless Internet, etc.  read more
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