When I think of innovation, my mind immediately jumps to products or services—the telephone, the assembly line, solar panels, airplanes, wireless Internet, etc.
Tangible innovations that change the way we live. Yet another kind of
innovation—an intangible type—is ideas. Equally as groundbreaking,
ideas are often forgotten when we talk about innovation. The theory of
relativity, Newton’s laws of motion, loving your neighbor, paying it
forward and ending slavery all fall in this category and are definitely
a part of changing the way we live.
Brand names continuously introduce innovative ideas. Consider Citibank’s “Live Richly,” Nike’s “Just Do It” and Dove’s “Real Beauty” campaigns—all ideas and concepts that have changed or are changing the way we live.
I believe that in this realm of innovation—of ideas and not products—the church is best positioned to be a catalyst for culture. Our track record has been full of ups and downs. Martin Luther and no more indulgences was a good thing. The Crusades ... not so much.
What are you a part of innovating? How can the ideas within your community help change the way people are living and interacting with one another?
Brad Abare is the director of communications for the Foursquare denomination, founder of the Center for Church Communication, and president of Personality, a communication and marketing consultancy.
MinistryResource
Need more ideas for communicating your church’s vision? Check out the Center for Church Communication’s Church Marketing Lab, a free open-source resource.
Get Spirit-filled content delivered right to your inbox! Click here to subscribe to our newsletter.
Dr. Mark Rutland's
National Institute of Christian Leadership (NICL)
The NICL is one of the top leadership training programs in the U.S. taught by Dr. Mark Rutland. If you're the type of leader that likes to have total control over every aspect of your ministry and your future success, the NICL is right for you!
FREE NICL MINI-COURSE - Enroll for 3-hours of training from Dr. Rutland's full leadership course. Experience the NICL and decide if this training is right for you and your team.
Do you feel stuck? Do you feel like you’re not growing? Do you need help from an expert in leadership? There is no other leadership training like the NICL. Gain the leadership skills and confidence you need to lead your church, business or ministry. Get ready to accomplish all of your God-given dreams. CLICK HERE for NICL training dates and details.The NICL Online is an option for any leader with time or schedule constraints. It's also for leaders who want to expedite their training to receive advanced standing for Master Level credit hours. Work through Dr. Rutland's full training from the comfort of your home or ministry at your pace. Learn more about NICL Online. Learn more about NICL Online.
