This Might Be Why Your Marketing Campaign Is Doing Nothing for You
5 Ways Texting Can Expand Your Church's Reach
10 Tips to Build a Godly Platform
The Surprising Value of Developing Your Copywriting Skills
What Each Pastor Should Realize About Church Marketing and Advertising
Don't Fall for These 10 Common Mistakes Churches Make at Christmastime
Advertising Essentials for Your Church's Facebook Campaign This Christmas
What Successful Marketing Looks Like for a Christian
Should Pastors Sell and Promote Their Books?
What You Should Expect of Your Ministry's Website
Maximize Your Spirit-Inspired Message With These 7 Email Marketing Tips
Many leaders and churches fail to do this—and suffer for it. read more
A 21-Point Checklist to Write Your Strongest Blog Yet
Blogging is a powerful tool in any spiritually minded leader's hand. Learn to maximize your blog's power to reach people. read more
7 Situations Where Your Church Should Not Have Greeters
Church greeters are a wonderful thing—except in these circumstances. read more
Riding the Two Horses of Business and Ministry
For the past 40 years, the ride for Gary Carnahan certainly hasn't been uninteresting. read more
Giving Away the Store for the Kingdom's Sake
Barnhart Crane and Rigging shows how significantly business can impact the church. read more
Rethink Your Church's Outreach Strategy
Are you speaking the same language as your audience? read more
4 Keys to Creating an Irresistible Church in 2014
Many visitors will know in the first 10 minutes of their arrival if they will return to your church. What are you doing to make them want to come back? read more
Why We Shouldn't Let Social Media Distract Us
Here are some proven tips for limiting technology distractions and working smarter for your ministry. read more
Target Marketing: Finding Your Focus
Paul spoke about being “all things to all men” (see 1 Cor. 9:22). His missionary journeys proved his ability to understand different people groups and adapt his message to meet them where they lived.
On the other hand, Paul considered himself called to be an "apostle to the Gentiles” (see Rom. 11:13). Sounds slightly targeted doesn’t it? How do we reconcile these two pursuits: to reach all and yet focus on only a segment?
Paul understood his strengths and his calling. Every church has strengths at reaching a “type” of people in its community. Though that might strike some as unjust, its truth defines both our strengths and the areas we need to grow.
Whether you are a church that is known for young families, old money, the upper class, the working class or the struggling class—whether you are known for deep followers, surface seekers, empty nesters or down-and-outers—there are tendencies as to whom you draw. read more