Do You Experience God While You Work?
It could help you do your job so much better.
This Might Be Why Your Marketing Campaign Is Doing Nothing for You
Media decisions cause angst in marketing leaders. But maybe it's because they're focused on the wrong thing.
5 Ways Texting Can Expand Your Church's Reach
When we have permission, text messaging can become one of the most personal and individual ways to follow up with people.
10 Tips to Build a Godly Platform
Idolatry is to look to man for that which only God can provide. We can manufacture a platform with the arm of the flesh, but it will produce fleshly results. Only God can give you a platform that will result in eternal, lasting fruit.
The Surprising Value of Developing Your Copywriting Skills
No matter what niche you work in, knowing how to write persuasive sales copy is actually very helpful.
What Each Pastor Should Realize About Church Marketing and Advertising
And yes, there's a difference.
Don't Fall for These 10 Common Mistakes Churches Make at Christmastime
Has your church make one of these mistakes?
Advertising Essentials for Your Church's Facebook Campaign This Christmas
Facebook advertising is the most effective way of getting the word out about your church's Christmas programming and services.
What Successful Marketing Looks Like for a Christian
Learn how God took one pastor from hating marketing to becoming skilled in it.
Should Pastors Sell and Promote Their Books?
"Pastors who sell their books are only in it for the money," writes one disgruntled blogger. Is that true?
What You Should Expect of Your Ministry's Website
In the 21st century, church and ministry websites should work. It's time to stop with the excuses.
Maximize Your Spirit-Inspired Message With These 7 Email Marketing Tips
Many leaders and churches fail to do this—and suffer for it.
A 21-Point Checklist to Write Your Strongest Blog Yet
Blogging is a powerful tool in any spiritually minded leader's hand. Learn to maximize your blog's power to reach people.
7 Situations Where Your Church Should Not Have Greeters
Church greeters are a wonderful thing—except in these circumstances.
Riding the Two Horses of Business and Ministry
For the past 40 years, the ride for Gary Carnahan certainly hasn't been uninteresting.
Giving Away the Store for the Kingdom's Sake
Barnhart Crane and Rigging shows how significantly business can impact the church.
Rethink Your Church's Outreach Strategy
Are you speaking the same language as your audience?
4 Keys to Creating an Irresistible Church in 2014
Many visitors will know in the first 10 minutes of their arrival if they will return to your church. What are you doing to make them want to come back?
Why We Shouldn't Let Social Media Distract Us
Here are some proven tips for limiting technology distractions and working smarter for your ministry.
Target Marketing: Finding Your Focus
Paul spoke about being “all things to all men” (see 1 Cor. 9:22). His missionary journeys proved his ability to understand different people groups and adapt his message to meet them where they lived.
On the other hand, Paul considered himself called to be an "apostle to the Gentiles” (see Rom. 11:13). Sounds slightly targeted doesn’t it? How do we reconcile these two pursuits: to reach all and yet focus on only a segment?
Paul understood his strengths and his calling. Every church has strengths at reaching a “type” of people in its community. Though that might strike some as unjust, its truth defines both our strengths and the areas we need to grow.
Whether you are a church that is known for young families, old money, the upper class, the working class or the struggling class—whether you are known for deep followers, surface seekers, empty nesters or down-and-outers—there are tendencies as to whom you draw.
