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- 41. Your Message of Hope
- If you are struggling to define the message of your ministry, how will your audience define you? What do you hear yourself saying most often? What do you wake up thinking about? What one thing do you ...
- Created on 28 July 2017
- 42. Does Your Ministry Deliver Competitive Advantage?
- The essence of an effective marketing strategy is to develop a clear and powerful competitive advantage. The thrust of a product or service advantage is to meet the felt needs of a customer in a better ...
- Created on 26 July 2017
- 43. Open to Closure
- As you glance at this image, do you anticipate the destiny of the drip from the faucet? The principle of closure refers to the belief held in the Gestalt school of psychology that the human brain perceives ...
- Created on 25 July 2017
- 44. Catch Me if You Can
- Haven't you noticed that when you chase something, it tends to be running away from you? Pushy sales people or advertising messages chase prospects. Push marketing lives for the chase. Push marketing ...
- Created on 19 July 2017
- 45. Slower and Better
- One of the most important lessons to learn in marketing is to get there slowly. The faster you try to race to get there, the longer it will take. There is always a temptation to spray and pray messages ...
- Created on 18 July 2017
- 46. Cause and Effect
- Marketers have been attempting to study cause and effect since the arrival of their first advertising invoice. If we pay our electric bill, we flip a switch and get lights. If we pay to fly across the ...
- Created on 17 July 2017
- 47. A Message for the Decades
- Fireflies are fascinating. They fly around in backyards and signal their mates with a flashing light. They signal until one specific response is returned from the ground. I wonder if the little insect ...
- Created on 12 July 2017
- 48. Do You Remember These Slogans?
- The term "effective frequency" hovers over media plans with a great cloud of doubt. What is "effective?" My proposed definition of effective is not veiled in the list below: Got milk? (used for 21 years, ...
- Created on 10 July 2017
- 49. Is Your Message Worth Repeating?
- Scientific rules are based on natural laws. Gravity works every time because of a law of nature. Airplanes fly when rules are followed. Medicine operates mainly within a set of rules. Law and accountancy operate ...
- Created on 07 July 2017
- 50. But One Thing Is Needed
- "Jesus answered her, 'Martha, Martha, you are anxious and troubled about many things. But one thing is needed. And Mary has chosen the good part, which shall not be taken from her'" (Luke 10:41-42). I've ...
- Created on 05 July 2017
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