Church-Planting Shift: Focus on This Group Instead of Nominal Christians

In church planting, the trend is to now focus on secular people and not nominal Christians. (pexels/

Note: This is part 2 of a four-part series.

In part 1 of our series on subtle, yet important church-planting shifts, we dealt with the changing face of the church launch. As I mentioned, this includes a downscaling of the traditional launch mode to build up more core elements that will allow the church to go the long haul.

Below, I unpack the next trend: a shift from a focus on nominal Christians to more secular people, and how that impacts church-planting methodology.

Statistically, most people in America are nominal Christians. About half the people in America call themselves Christians, but they don't have any statistically discernable life change. Actually, as I've written, only 25% of Americans call themselves Christians and have demonstrable engagement in that commitment.

Get Spirit-filled content delivered right to your inbox! Click here to subscribe to our newsletter.

This reality and its changing numbers are essential to understand the future of outreach and evangelism.

The challenge is that most of our church-planting efforts target the fastest shrinking segment. We are focusing on those who are nominal Christians because we think this will yield us the greatest result or provide us the easiest path to seeing people attend our church.

They probably will. And today, in most places, that focus makes sense.

However, the category of nominal Christians is the fastest shrinking category today. Perhaps 20 years ago, nearly 60% of the population was nominal Christian. Yet now, nominalism is declining about 1% per year. It's still the largest group, the vast majority of our church-planting strategies aren't making the changes necessary to reach a different group of people that is emerging.

Today, most unchurched people we reach are either dechurched, formerly churched or are a kind of nominal Christian who is not antagonistic towards church people. As a result, our methodologies tend to be geared towards those who are a bit similar to us as there is a certain comfort in drawing from the pool of people who are at least 'nominally' Christian.

Bear in mind that nominal Christians are still the largest segment of our population within which Christianity will always find its greatest percentile growth in church-planting endeavors. Many are open and they're receptive.

But when we look at younger adults (specifically college students), only 30-35% would fit the same description as nominal Christians—and many more are secular. This is 15-20% less than the population as a whole. There is a shrinking pool that will grow even less in the flood of secularism in America and many other parts of the world.

As nominalism shrinks and secularism rises, our approaches become less effective amidst a reality where almost every church is targeting nominals. Consider reading James Emery White's book The Rise of the Nones, which will help you frame this new era in a meaningful way and embark upon a fresh approach in a changing world.

As we adjust our eyes to reaching secular people, not surprisingly, we must remember that relationships become increasingly important. Secular people aren't sitting around saying, "Man, if there was just a better version of the church, I would go to it!" They have largely decided that their worldview does not accommodate religious viewpoints and that they have even outgrown religion itself.

Most secular people are not atheists, however. Atheists make up only about 4-6% of the U.S. population.

One thing is for sure: There is really no marketing-based approach that is going to significantly relate to an increasingly secular culture. We cannot plant churches among secular people in the same manner that we plant among nominals and expect the same return.

If current trends continue, about 1% less people per year call themselves Christian (and often start calling themselves "nothing," or what we call the "nones"). So, in 15-20 years, we're going to get to the place where nominalism is going to be replaced by secularism as the largest group. Therefore, our approach to church planting, church planters and support mechanisms needs to change in order for there to be significant traction in planting movements within a largely secular society.

We need more outreach and evangelism, but we also need to understand that things are changing. As we reach nominal Christians, we need to also train people to start reaching the growing secular context.

Church plants that are reaching people will reach nominal Christians, but will increasingly be reaching secular people.

Ed Stetzer holds the Billy Graham Distinguished Chair of Church, Mission and Evangelism at Wheaton College, serves as executive director of the Billy Graham Center, dean of the Wheaton College School of Mission, Ministry and Leadership and is interim teaching pastor of Moody Church in Chicago.

For the original article, visit

Get Spirit-filled content delivered right to your inbox! Click here to subscribe to our newsletter.

Dr. Steve Greene is now sharing stories, teachings, and conversations with guests who lead with love on Love Leads, a new podcast. Listen now.

Dr. Mark Rutland's

National Institute of Christian Leadership (NICL)

The NICL is one of the top leadership training programs in the U.S. taught by Dr. Mark Rutland. If you're the type of leader that likes to have total control over every aspect of your ministry and your future success, the NICL is right for you!

FREE NICL MINI-COURSE - Enroll for 3-hours of training from Dr. Rutland's full leadership course. Experience the NICL and decide if this training is right for you and your team.

Do you feel stuck? Do you feel like you’re not growing? Do you need help from an expert in leadership? There is no other leadership training like the NICL. Gain the leadership skills and confidence you need to lead your church, business or ministry. Get ready to accomplish all of your God-given dreams. CLICK HERE for NICL training dates and details.

The NICL Online is an option for any leader with time or schedule constraints. It's also for leaders who want to expedite their training to receive advanced standing for Master Level credit hours. Work through Dr. Rutland's full training from the comfort of your home or ministry at your pace. Learn more about NICL Online. Learn more about NICL Online.

Charisma Leader — Serving and empowering church leaders