Watch this. This is how it's done.

Robert Mueller was giving a commencement address at the College of William and Mary.

This former director of the FBI in the first Bush administration is the epitome of dignity and class. He is anything but a comic or comedian. That day, speaking on "Fidelity, Bravery and Integrity," which he called the motto of the Bureau, he showed us a great way to use humor in a serious talk.

"In one of my first positions with the Department of Justice, more than 30 years ago, I found myself head of the Criminal Division in the U.S. Attorney's Office in Boston. I soon realized that lawyers would come into my office for one of two reasons: either to 'see and be seen' on the one hand, or to obtain a decision on some aspect of their work, on the other hand. I quickly fell into the habit of asking one question whenever someone walked in the door, and that question was 'What is the issue?'

"One evening I came home to my wife, who had had a long day teaching and then coping with our two young daughters. She began to describe her day to me. After just a few minutes, I interrupted, and rather peremptorily asked, 'What is the issue?'

"The response, as I should have anticipated, was immediate. 'I am your wife,' she said. 'I am not one of your attorneys. Do not ever ask me, 'What is the issue?' You will sit there and you will listen until I am finished.' And of course, I did just that."

Mueller went on to say how he was learning—from his wife among others—how to be still and listen, truly listen, before making a judgment.

His was not a funny story as such. But it got a great laugh from the entire crowd, and became a great illustration for you and me today.

In his story, he is the goat. He did something foolish and his wife called his hand on it. He conceded that she was in the right and he in the wrong.

Every female in the audience identified with Mrs. Mueller and appreciated the speaker's point. Every husband in the crowd identified with Mueller himself and felt an immediate connection with him.

Any story that connects the speaker to the audience for the rest of his talk is a great one.

Telling a story in which you yourself are caught red-handed in some offense and then properly humbled is a great device to connect you with your audience.

Let's analyze it for a moment.

Suppose the story were reversed. Suppose Mueller had been the one telling his wife about his hectic day. And suppose Mrs. Mueller had stopped him in the middle of his monologue and asked him to get to the point. And, suppose he had responded sternly, the way she had done him, and then he told the audience about that in his message.

In the first place, it would not have been funny and would not have gotten a laugh, not the first one. Secondly, it would have alienated the audience from the speaker since his story would have made him look like some hotshot and put his wife down.

We have to choose our stories wisely.

What makes the story work is that Mueller was somebody. That's why, before telling what his wife had said, it was important to establish that he was running the Criminal Division for the U.S. Attorney's Office in Boston. He was supervising a lot of lawyers.

As government employees go, he was a big shot. But his wife brought him back to reality that day.

As a result, the commencement audience bonded with him through that story.

It's a great device, if you have a good story and can make it fit.

One day last week, I had a comeuppance in the waiting room at the Toyota dealership. It was crowded with customers and I was trying to read my paper. At one point, unable to find the rest of my newspaper, I noticed the lady to my immediate left deeply engrossed in hers. "Is that my paper?" I wondered. "Did that woman take my New Orleans Advocate?"

Now, there are 586 acceptable ways to politely inquire whether she had my paper. I considered none of them. "Ma'am," I said, "Are you reading my paper?"

She looked startled at first, and then assured me she was not, that this was her newspaper. "You're probably sitting on yours," she said.

I was confident I'd already checked, but as I felt behind my back, sure enough, there was my newspaper wedged up against the chair.

I said, "I'm sorry," and read my paper.

Ten minutes later, as my car was called and I stood to leave, I turned to her. "Please forgive me. I'm so sorry." She forced a smile and said, "Next time, use a softer voice."

I posted this on Facebook, prefacing it with, "I made a fool of myself in the car dealership waiting room today."

The comments flew in. Practically every one said things like, "I've done that," "You're human" and "She's probably a school teacher."

Get that? Even though what I did was somewhat rude and thoughtless, by telling it myself and owning up to what I had done, the "team" rallied to my support. Pastors and other public speakers, this should be written in stone somewhere:

• Humor is almost always acceptable in a sermon or public address.
• A well-placed humorous story is a treasure.
• But the most effective use of humor will tell how the speaker/preacher goofed and was put in his place by his wife, a child, some elderly grandma in the store, or some other unlikely individual. People love hearing how the little person brought the high and the mighty down to earth.

Finally, here's a couple of notes of explanation:

• By "humor," we do not necessarily mean something hilarious or side-splitting. Humor is a broad category and includes the type of stories we've told here. In a sermon or commencement address, gentle humor works far better than hilarity.
• After telling the story of one's comedown, it's important that the speaker/preacher not dwell on it. This is not about you, but about the point you were trying to get across. (I'm thinking of a preacher who told such a story, then proceeded to destroy its effect by bursting out, "Oh God! I'm making myself look so bad!" I was in the audience and will not soon forget the lesson that preacher demonstrated that day: Tell your story, then get on with the message. No groveling allowed.)

Preach Jesus, friend.

After five years as director of missions for the 100 Southern Baptist churches of metro New Orleans, Joe McKeever retired on June 1, 2009. These days, he has an office at the First Baptist Church of Kenner, where he's working on three books, and he's trying to accept every speaking/preaching invitation that comes his way.

For the original article, visit joemckeever.com.

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