5 Reasons Leadership Can't Be Normal Anymore


Leadership is so much different today than when I first started leading almost 35 years ago. To lead today we must learn to think outside some things once considered normal in leadership. And then 2020 came.

"Normal" leadership is no longer a thing.

When I was first in leadership as a retail manager, I could set the schedule for people, tell them what to do and hold them accountable for routine tasks. I could set high expectations and then evaluate them by whether they did the job. This was called a job—and, if you wanted a paycheck you worked for it.

It doesn't work quite like that anymore. Frankly, it hasn't for some time, and 2020 has only exaggerated that reality. "Normal" leadership isn't normal anymore.

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For example, the informal aspects of leadership are as important as the formal aspects of leadership. In addition to systems and structures, for a leader to be successful, leaders must engage a team on personal levels.

We must build team spirit. Energize. Motivate. Engage. Even sympathize. Those have always been important, but these days they may trump some of our policies and procedures.

In informal leadership environments, the way a leader leads becomes more important than the management abilities of the leader. Again, they have always been important, but in today's leadership it is critical.

Here are five ways successful leaders must lead in today:

1. Adapt leadership to followers' individual needs and expectations. Cookie-cutter leadership doesn't work as well among today's workforce. Leaders must be willing to individualize their leadership based on the current setting, culture and individualism of team members. It makes really getting to know the people you lead even more important. Leaders must ask lots of questions to understand personal values of others. It helps us lead according to a person's individual strengths and abilities and helps them perform at their greatest effectiveness.

2. Raise up new leaders. Those on the team with the propensity or desire to lead must be given opportunity to help lead the organization. This is no longer an option. Not only is this good for the organization by creating future leaders, it is key to keeping the best people on the team. Those entering the field of leadership today—or desiring to—will want a seat at the table of decision. They want to make a difference. This can be a great thing for our churches and organizations if we will welcome it.

3. Balance kindness or friendship with authority. The axiom "people don't care how much you know until they know how much you care" has never been truer. People follow leaders they can trust. They follow leaders who believe in them and will invest in them. While leaders sometimes must make difficult and unpopular decisions, authoritarian or controlling leadership is not well received by today's workforce. Following orders from the "boss" has been replaced with a desire for servant leaders.

4. Give others ownership in the vision. Team members need to be stakeholders—knowing they are making a difference with their work. To do this means they must have ownership in the creation of vision. Allowing a team to help shape the agenda helps assure their heart buys into completing the mission. Letting people help write their job description gets people in places where they can bring their best contributions to a team.

5. Create what's "next" for a community's greater good. Great leaders think beyond themselves—even beyond their own team or the vision, goals and objectives of the organization. Today's leaders must understand they play one part in a more global sense. We are much more connected these days through social media and online instant connections. The world around us is watching—as are the people we have on our team. The way an organization treats its employees, supports the community and how it interacts with the people the organization encounters daily is important. We can't sit back, make a profit or fulfill our individual goals (even as churches) and ignore the myriad of social needs all around us. If it's not done well, the world will know about it quickly.

Everything clearly spelled out for people to follow with a carefully created structure simply won't work anymore. Team members need to help shape the course of action. It is critical to an organization's success.

Leaders today must continually strive to find the balance between formal and informal structures.

Nate and I have finished our fall semester at the Ron Edmondson Leadership podcast. New episodes will begin in early 2021. Subscribe now, so you don't miss the next one.

For the original article, visit ronedmondson.com.

As a consultant and coach for almost 20 years, Ron Edmondson has helped thousands of leaders and organizations get better. He served as CEO of Leadership Network and as a pastor. He helped revitalize two churches and planted two churches. He also has a long history in business, government and nonprofit work.

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