Jesus used an opt-in model. He said, "Follow Me." (Pixabay)

Join Dr. Steve Greene as he uses wit and wisdom from his 40 years of personal experience in marketing and ministry on the Greenelines podcast. Listen now.

How do you measure the progress of one day in the process of marketing?

Make sure that your mailing list grows in length and quality.

Attract more people to you who need what you offer. Allow them an opportunity to opt-in to something you do.

Over time, look for opportunities to draw more people to you. This can happen in two ways:

1. Write a more compelling message. Every day.

2. Find better media. Keep hunting for the people who need you. Present your message to new audiences.

Did I send my message to more people today?  Did I improve the quantity and quality of my list today?

As a disciple of Jesus, I don't think my calling is much different.

Did I go?  Did I tell?  Am I working every day to be a higher quality model?  Am I becoming more like Him?

Jesus used an opt-in model. He said, "Follow Me."

Some dropped everything to follow Him. Some mocked and rejected Him.

Sounds like marketing to me.

Dr. Steve Greene is the publisher and executive vice president of the media group at Charisma Media and executive producer of the Charisma Podcast Network. His book, Love Leads: The Spiritual Connection Between Your Relationships and Productivity, is now available.

Leaders, Dr. Greene wants to help you understand the spiritual connection between relationships and productivity. Read his new blog, Love Leads.

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