Bless Her Heart

Rumors and gossip rarely bless anyone's heart. (Getty Images)

Join Dr. Steve Greene as he uses wit and wisdom from his 40 years of personal experience in marketing and ministry on the Greenelines podcast. Listen now.

When I hear the phrase "Bless his heart," I've learned to dread the words that come next. The words are anything but a blessing. Rumors and gossip rarely bless anyone's heart.

I like to hear the words of others. I've spent many years writing copy (messages) and so I work hard not to write the trite sayings we hear so often in marketing.

"Satisfaction Guaranteed"

"Committed to Excellence"

"A Tradition of Quality"

See? I've bored you already.

Hall of Fame copywriter John Caples once changed the word "repair" to "fix" and improved the response rate to the advertisement over 20 percent.

One word can make a measurable difference in marketing as well as relationships.

Simplify your message with carefully selected words.

Dr. Steve Greene is the publisher and executive vice president of the media group at Charisma Media and executive producer of the Charisma Podcast Network. His book, Love Leads: The Spiritual Connection Between Your Relationships and Productivity, is now available.

Leaders, Dr. Greene wants to help you understand the spiritual connection between relationships and productivity. Read his new blog, Love Leads.

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