What words are in your arsenal? (Flickr/Neil Conway)

Join Dr. Steve Greene as he uses wit and wisdom from his 40 years of personal experience in marketing and ministry on the Greenelines podcast. Listen now.


Marketers make more mistakes than airline pilots.

The costs are greater to a pilot.

Perhaps if marketers understood that copywriting is in many cases the life or death of a business, the marketer would seek help.

Words matter most.

Dr. Steve Greene is the publisher and executive vice president of the media group at Charisma Media and executive producer of the Charisma Podcast Network. His book, Love Leads: The Spiritual Connection Between Your Relationships and Productivity, is now available.

Leaders, Dr. Greene wants to help you understand the spiritual connection between relationships and productivity. Read his new blog, Love Leads.

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