Developing awareness for a new product or service is necessary but not sufficient.
As marketers, our work begins with creating brand awareness. But consumers need to be more than "aware" of the product before we can expect a purchase to be made.
Copywriting must be pushed and shoved to the forefront as we write words to draw the consumer closer to the point of sale.
We must build intent to buy. Our greatest tool for building purchase intent is to deliver the right message with heavy frequency.
Most purchases of new products or services require between 10-20 exposures to ONE MESSAGE. We must break through a wall of clutter and deliver "reason-why" copy.
What need does the product satisfy?
How will this new shiny object help me in life?
Why should I change my current buying habits?
We do not "intend to buy" something new until we are convinced the product or service will improve life in some way.
Create awareness then build intent to buy.
Dr. Steve Greene is the publisher and executive vice president of the media group at Charisma Media and executive producer of the Charisma Podcast Network. His book, Love Leads: The Spiritual Connection Between Your Relationships and Productivity, is now available.
Leaders, Dr. Greene wants to help you understand the spiritual connection between relationships and productivity. Read his new blog, here.
Get Spirit-filled content delivered right to your inbox! Click here to subscribe to our newsletter.
Dr. Steve Greene is now sharing stories, teachings, and conversations with guests who lead with love on Love Leads, a new podcast. Listen now.
Dr. Mark Rutland's
National Institute of Christian Leadership (NICL)
The NICL is one of the top leadership training programs in the U.S. taught by Dr. Mark Rutland. If you're the type of leader that likes to have total control over every aspect of your ministry and your future success, the NICL is right for you!
FREE NICL MINI-COURSE - Enroll for 3-hours of training from Dr. Rutland's full leadership course. Experience the NICL and decide if this training is right for you and your team.Do you feel stuck? Do you feel like you’re not growing? Do you need help from an expert in leadership? There is no other leadership training like the NICL. Gain the leadership skills and confidence you need to lead your church, business or ministry. Get ready to accomplish all of your God-given dreams. CLICK HERE for NICL training dates and details.
The NICL Online is an option for any leader with time or schedule constraints. It's also for leaders who want to expedite their training to receive advanced standing for Master Level credit hours. Work through Dr. Rutland's full training from the comfort of your home or ministry at your pace. Learn more about NICL Online. Learn more about NICL Online.