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- 21. Slower and Better
- One of the most important lessons to learn in marketing is to get there slowly. The faster you try to race to get there, the longer it will take. There is always a temptation to spray and pray messages ...
- Created on 18 July 2017
- 22. Cause and Effect
- ... third window. We usually get what we pay for. Leaders who make marketing decisions rarely know if a dollar spent returns a dollar in earnings. It's very difficult to measure the cause and effect of marketin ...
- Created on 17 July 2017
- 23. A Message for the Decades
- ... counts how many times he must light up to find his special someone. Frequency is irrelevant. Finding his mate is all that matters. Questions about how much frequency is enough still echo throughout marketing ...
- Created on 12 July 2017
- 24. Do You Remember These Slogans?
- ... f a target audience, brand recall is the reward. Did you notice the baked-in benefit statements? Read the list again and look for the promise! We can label a marketing message effective when the brand benef ...
- Created on 10 July 2017
- 25. Is Your Message Worth Repeating?
- ... in marketing. What is a marketing expert anyway? How does anyone achieve expert status in a "lawless" industry? If we filled a room with marketers, I don't think we could agree upon a set of 10 rules ...
- Created on 07 July 2017
- 26. But One Thing Is Needed
- ... h us to the point of anxiety and "troubled about many things." I see Martha in many marketing plans. Leaders of marketing often demonstrate a bias toward doing more. "If we throw more mud on the wall, ...
- Created on 05 July 2017
- 27. The Second Click
- Marketing involves a process of opening doors. It's difficult to move someone from awareness of your product or service to the check-out counter by only opening one door. We live in the information age ...
- Created on 30 June 2017
- 28. If You Can Help Me, Where Are You?
- If I was looking for your product or service today, could I find you online? Let's assume I can't seem to go through a day without fear. I'm looking for someone to provide spiritual guidance to help me ...
- Created on 29 June 2017
- 29. Back to the Future
- Jesus spoke about our eternal future. We pray, "Thy kingdom come." We have a spiritual goal to become more like Him and finish the race. People in need look forward to a time when their needs are met. ...
- Created on 28 June 2017
- 30. Should We Pray to Win?
- ... this once when I was marketing the grand opening of a McDonald's across the street from a Burger King. I prayed early that morning for a successful opening. I wondered if the Burger King marketing guy w ...
- Created on 27 June 2017
- 31. Pull to Open
- Influence is better than persuasion. Marketing should influence rather than persuade. When we consider the universe of marketing messages, we can only conclude that marketers have worked to develop the ...
- Created on 26 June 2017
- 32. Are You Shooting High-Quality Arrows?
- ... t always get an answer, but I keep praying. I pray every day. I pray throughout the day. I have faith in the power of prayer. I also have great faith in sending marketing messages. I know that a consiste ...
- Created on 23 June 2017
- 33. Tell Me a Story About How You Help People
- ... only the stories that help people find solutions to their felt need. For example, I help people who aren't getting the results they need from their marketing plan. The first thing we do together is det ...
- Created on 22 June 2017
- 34. Bake in the Flavor
- The old aphorism of "Do something, even if it is wrong" makes me cringe. Master Chef counts down the time remaining to finish preparing the competition plate of food. I laugh when the competitors throw ...
- Created on 21 June 2017
- 35. It's OK to Be Testy
- Always be testing. I learned split-run testing while working on my dissertation and have used it for many marketing projects. I'm fairly confident that most leaders know ABOUT testing, but very few decisio ...
- Created on 20 June 2017
- 36. Block Out the Noise
- I don't hear people share opinions about how to fly an airplane, perform dental surgery or debate relevant case law in a tort case. But if I ask a marketing question in a crowd, I will receive a wide rang ...
- Created on 19 June 2017
- 37. Start With Those Who Matter Most
- Sometimes the most obvious things are the most difficult. I write a blog for people who market ministry products. I've been writing a daily leadership blog for over two years. (The name recently changed, ...
- Created on 15 June 2017
- 38. People Are Looking for You
- "I once was lost but now I'm found." My message was once lost in the noise of "me-too" product claims and offers. The louder I yelled, the less I seemed to be heard. I pushed messages a few times each ...
- Created on 14 June 2017
- 39. Press in Before Giving Out
- ... ing family relationships. Someone called to the marketplace may be gifted in marketing to help ministries grow to their full potential. Your message probably won't surprise you even if it develops slowl ...
- Created on 13 June 2017
- 40. Chicken Is Chicken
- ... is virtually no brand awareness, loyalty or insistence. When we consider the marketing of a ministry, book or weekend convention, we must consider the importance of creating a brand. We must separate ourselve ...
- Created on 12 June 2017