Study: Pastors Value Soul Winning Over Member Giving

Pastors are more concerned about outreach and evangelism than getting congregants to give more money, according to the findings of a national study of U.S. clergy by research firm Barna Group. When asked what areas they would most like to see develop or grow in the next year with their church or ministry, 46 percent of pastors said they are most interested in outreach and evangelism.

Despite a struggling economy that has seen record numbers of churches facing foreclosure, only 3 percent mentioned stewardship or giving.

"I was amazed and very encouraged by this report," said Gerard Long, president of evangelistic organization Alpha USA, which commissioned the study. More than 4,300 churches in the U.S. use the course, Alpha records show.

Long believes the study "reflects a changing trend in the church in America."

"Jesus taught and lived a 'Go!' model for outreach," he said. "People want to see a more missional side to church … an impact on society."

Barna reported that 32 percent of pastors said they wanted to grow a specific area of ministry, with youth and children ministires being the areas noted most often. Half the pastors who mentioned a specific ministry said youth was an area they would like to grow.

Long linked the finding with Alpha's growth in popularity, pointing out that in the last year there has been a 62 percent increase in the use of Alpha's youth curriculum and a 50 percent increase in its college curriculum.

For the study, Barna conducted 600 telephone interviews with a representative sample of senior pastors of Protestant and Catholic churches from within the 48 continental states.

Get Spirit-filled content delivered right to your inbox! Click here to subscribe to our newsletter.

Dr. Mark Rutland's

National Institute of Christian Leadership (NICL)

The NICL is one of the top leadership training programs in the U.S. taught by Dr. Mark Rutland. If you're the type of leader that likes to have total control over every aspect of your ministry and your future success, the NICL is right for you!

FREE NICL MINI-COURSE - Enroll for 3-hours of training from Dr. Rutland's full leadership course. Experience the NICL and decide if this training is right for you and your team.

Do you feel stuck? Do you feel like you’re not growing? Do you need help from an expert in leadership? There is no other leadership training like the NICL. Gain the leadership skills and confidence you need to lead your church, business or ministry. Get ready to accomplish all of your God-given dreams. CLICK HERE for NICL training dates and details.

The NICL Online is an option for any leader with time or schedule constraints. It's also for leaders who want to expedite their training to receive advanced standing for Master Level credit hours. Work through Dr. Rutland's full training from the comfort of your home or ministry at your pace. Learn more about NICL Online. Learn more about NICL Online.

Charisma Leader — Serving and empowering church leaders