1. Never be flippant. Bishop Davis realized that names have meaning, and there’s an emotional relationship between a congregation and the name of the church.
2. Buy the URL. In a world with hundreds of thousands of churches, it can be difficult. But if possible, get the closest web address possible to your church name. Remember that virtually 100 percent of potential visitors will check your church out on the web before they attend, so a powerful and easy to find website is more important than ever.
3. A strong name can make a big difference in the community’s perception. Perception matters in a cluttered, distracted, and hyper-competitive world. A strong name cuts through the clutter and gets noticed.
4. Get your leadership team’s buy-in. They will help influence the congregation, and a name change should be a positive event—not a reason for criticism.
5. Get professionals in the room. The digital revolution has transformed how people find churches and shifted their expectations. Get advice from professional communicators or media consultants before you make a potential mistake.
6. Make sure the name change is birthed out of a new vision, not a novelty. Remember that Bishop Davis wasn’t looking for a new name. God was leading him over and over to stories of name changes in the scripture. In that process, God was revealing to him a vision and purpose for a new season in the life of the church. Don’t do it backwards, and look for a purpose that matches the new name. Make sure your new name comes out of a God given identity and mission.
There are thousands of churches today that may be great worship experiences, but a poorly chosen name keeps potential visitors from coming in the door. If that describes your church, then consider a change. Anything that keeps people away from hearing the gospel is a hindrance, so clear a path. If God is leading your church into a new purpose and season, don’t let a bad name hold you back.
Phil Cooke, Ph.D. is a filmmaker, media consultant, and co-founder of Cooke Pictures in Los Angeles. Find out more at philcooke.com.
Get Spirit-filled content delivered right to your inbox! Click here to subscribe to our newsletter.
Dr. Mark Rutland's
National Institute of Christian Leadership (NICL)
The NICL is one of the top leadership training programs in the U.S. taught by Dr. Mark Rutland. If you're the type of leader that likes to have total control over every aspect of your ministry and your future success, the NICL is right for you!
FREE NICL MINI-COURSE - Enroll for 3-hours of training from Dr. Rutland's full leadership course. Experience the NICL and decide if this training is right for you and your team.Do you feel stuck? Do you feel like you’re not growing? Do you need help from an expert in leadership? There is no other leadership training like the NICL. Gain the leadership skills and confidence you need to lead your church, business or ministry. Get ready to accomplish all of your God-given dreams. CLICK HERE for NICL training dates and details.
The NICL Online is an option for any leader with time or schedule constraints. It's also for leaders who want to expedite their training to receive advanced standing for Master Level credit hours. Work through Dr. Rutland's full training from the comfort of your home or ministry at your pace. Learn more about NICL Online. Learn more about NICL Online.