Charisma Leader

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41. The Speed of Growth

Plant a new tree in your backyard. Pop some popcorn, grab a lawn chair and watch your tree grow and produce fruit by the end of the month. Well, marketers tend to think that way. Plant a marketing seed ...

Created on 09 June 2017

42. When Automatic Is No-Matic

... 'm not. As I try to help marketing clients, I stress the importance of showing up every day. Showing up for your audience should become automatic. The faucet may work for a few days or weeks, but it usuall ...

Created on 08 June 2017

43. Today Is the Day

... ng any formal marketing program. "Our marketing is a mess right now. Let us get some things fixed before we get started." "We just don't have a message yet. We don't know how to attract people to our c ...

Created on 06 June 2017

44. Color Adds Life to Your Message

... t. Sadly, the white Spoonbills are nearly invisible when positioned near a Roseate. Some marketing messages need a change in diet. The words in the message are remarkably forgettable. The message limps forw ...

Created on 05 June 2017

45. Do You Know Your Recipe for Success?

When we skip steps in a system, we cannot expect the system to work as designed. There are very few effective shortcuts in marketing. There are seminars, books and consultants who claim to know a quicker ...

Created on 02 June 2017

46. Do Unto Others

Create the marketing plan you would respond to. You expect to be treated with intelligence. You have needs. You welcome reminder messages about how to meet those needs. You hope to feel that you made a ...

Created on 01 June 2017

47. Look Straight Ahead

... are doing. As I think back on countless boardroom meetings that focused on competitive advertising, I clearly remember more time being spent in furious discussion about competitive marketing. Perhaps the ...

Created on 31 May 2017

48. 12 Content Marketing Ideas Church Leaders Should Take Advantage Of ...

Okay, content marketing might be a new term for you. Here's a definition from Joe Pulizzi, Founder of the Content Marketing Institute: "Content marketing is a strategic marketing approach focused on creati ...

Created on 30 May 2017

49. Is Your Message Consistent?

One of my favorite questions Jesus asked His disciples was directed to Peter: "Who do you say that I am?" This question is like a mid-term exam for His students. "Do you get it yet?"  They walked with ...

Created on 26 May 2017

50. How Many Times Do I Have to Tell You?

... ng messages," says Jay Walker-Smith, president of the marketing firm Yankelovich. "Everywhere we turn we're saturated with advertising messages trying to get our attention." According to Walker-Smith, ...

Created on 25 May 2017