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- 1. How God Turned 2 Desperate Drug Addicts Into Unlikely Ministers
- Her life didn't have such a great start. Pamela Winderweedle Hillman was just a little girl, 5 years old, when her father sexually abused her. Later, the abuse would continue from other men in the family. ...
- Created on 08 August 2019
- 2. How to Work From Home at the Office
- Much of the research concerning employees who work from home suggests that productivity increases. In the short run, people get more done. (The trouble seems to come in the long run.) The battle cry of ...
- Created on 12 June 2019
- 3. 5 Ways Texting Can Expand Your Church's Reach
- ... h mass-marketing methods, like direct mail or print advertising, or we don't promote the church at all and just assume people should know we exist and feel some moral obligation to find us on the weeke ...
- Created on 03 December 2018
- 4. 10 Tips to Build a Godly Platform
- One day I was complaining to God about the huge platform minister so-and-so has. I lamented, "If I had a platform as big as hers, I could reach more people for You and call the church back to the place ...
- Created on 17 September 2018
- 5. My No. 1 Customer Fail and How I Fixed It
- ... s recent speaking tour in Pensacola during his Spirit-Led Marketing seminars. He taught that it is imperative to clearly and often tell our potential and current clients what we can do for them and wh ...
- Created on 21 May 2018
- 6. Do People Actually Want What You're Offering?
- How many Coney dogs could you eat every week? I was blessed with an opportunity early in my career to lead a franchise restaurant group. As with most restaurant chains, everything began with one successful ...
- Created on 23 February 2018
- 7. The Surprising Value of Developing Your Copywriting Skills
- This is an eyebrow. More on that in a second. It was about a year ago when I ran across a guy doing business online who taught me far more than I'd expected to learn from him. His name is Ray Edwards, ...
- Created on 05 February 2018
- 8. What Each Pastor Should Realize About Church Marketing and Advertising ...
- What should churches do about marketing and advertising? Some believe the church should not use "Madison Avenue" techniques. But what does God think about marketing and advertising? In Mark 1:1-8 we fin ...
- Created on 19 December 2017
- 9. Advertising Essentials for Your Church's Facebook Campaign This Christmas
- It's November, so it's time to talk about Christmas—at least that's what my kids tell me. And with Christmas Eve falling on a Sunday, we'll have more discussion later about what services and activities ...
- Created on 02 November 2017
- 10. What Successful Marketing Looks Like for a Christian ...
- My attitude toward marketing had always been "yuck." I told the Lord that I hated marketing. The Lord spoke to me: "I want to teach you to love marketing and to become good at it. For you will become go ...
- Created on 22 August 2017
- 11. 3 Building Tips to Avoid Shallow Work Today
- Deep Work by Cal Newport is a great book packed with levers to improve productivity. Cal Newport subtitled his book "Rules for focused success in a distracted world." I've written many times about ...
- Created on 21 August 2017
- 12. Are You Practicing Your Serve?
- It's rare to read anything about leadership without seeing the phrase "servant leader." It seems the phrase has become a candidate for the Oxymoron Hall of Fame. It will be enshrined with other head-scratching ...
- Created on 10 August 2017
- 13. How Do People Get to Know You?
- Sometimes, marketing is like pushing a rock up a hill. We feel like we are making progress, but we know that one slip of the foot can cause the rock to crush us on the way back down the hill. Successful ...
- Created on 02 August 2017
- 14. Should Pastors Sell and Promote Their Books?
- "Pastors who sell their books are only in it for the money," said one disgruntled blogger. He added, "Why do they always have to mention their 'new' book?" Whether it's a marketing agency that pushes a ...
- Created on 02 August 2017
- 15. When Can You Start?
- ... ," "I'm doing research" or "Yes, I found another book on platform development." It may seem odd for a former college dean and professor to say, "Quit planning and start executing," but it is exactly what ma ...
- Created on 01 August 2017
- 16. Do One Thing Well
- The one thing I hear most often from ministry and book authors is that they don't have time to do the work necessary to attract people to their platform. A platform is a place in which you show up every ...
- Created on 31 July 2017
- 17. Your Message of Hope
- If you are struggling to define the message of your ministry, how will your audience define you? What do you hear yourself saying most often? What do you wake up thinking about? What one thing do you ...
- Created on 28 July 2017
- 18. Does Your Ministry Deliver Competitive Advantage?
- The essence of an effective marketing strategy is to develop a clear and powerful competitive advantage. The thrust of a product or service advantage is to meet the felt needs of a customer in a better ...
- Created on 26 July 2017
- 19. Open to Closure
- As you glance at this image, do you anticipate the destiny of the drip from the faucet? The principle of closure refers to the belief held in the Gestalt school of psychology that the human brain perceives ...
- Created on 25 July 2017
- 20. Catch Me if You Can
- Haven't you noticed that when you chase something, it tends to be running away from you? Pushy sales people or advertising messages chase prospects. Push marketing lives for the chase. Push marketin ...
- Created on 19 July 2017
