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- 21. But One Thing Is Needed
- "Jesus answered her, 'Martha, Martha, you are anxious and troubled about many things. But one thing is needed. And Mary has chosen the good part, which shall not be taken from her'" (Luke 10:41-42). I've ...
- Created on 05 July 2017
- 22. The Second Click
- Marketing involves a process of opening doors. It's difficult to move someone from awareness of your product or service to the check-out counter by only opening one door. We live in the information age. ...
- Created on 30 June 2017
- 23. If You Can Help Me, Where Are You?
- If I was looking for your product or service today, could I find you online? Let's assume I can't seem to go through a day without fear. I'm looking for someone to provide spiritual guidance to help me ...
- Created on 29 June 2017
- 24. Back to the Future
- Jesus spoke about our eternal future. We pray, "Thy kingdom come." We have a spiritual goal to become more like Him and finish the race. People in need look forward to a time when their needs are met. ...
- Created on 28 June 2017
- 25. Should We Pray to Win?
- I've often wondered how God feels about competition. When two teams in a sporting event pray before a game, whom does God favor? This could have been a serious prayer in the Roman Coliseum! I thought ...
- Created on 27 June 2017
- 26. Pull to Open
- Influence is better than persuasion. Marketing should influence rather than persuade. When we consider the universe of marketing messages, we can only conclude that marketers have worked to develop the ...
- Created on 26 June 2017
- 27. Are You Shooting High-Quality Arrows?
- We send an arrow into the air and where it lands we know not where. I have great empathy for the archer. When we send our message of hope, we don't always know if the arrow finds the intended home. I make ...
- Created on 23 June 2017
- 28. Tell Me a Story About How You Help People
- What is it like to be helped by you? Do you offer a ministry, a way to help others, or perhaps a book? Does your message make it clear who you are and how you can help? A story isn't a set of bullet points. ...
- Created on 22 June 2017
- 29. Bake in the Flavor
- The old aphorism of "Do something, even if it is wrong" makes me cringe. Master Chef counts down the time remaining to finish preparing the competition plate of food. I laugh when the competitors throw ...
- Created on 21 June 2017
- 30. It's OK to Be Testy
- Always be testing. I learned split-run testing while working on my dissertation and have used it for many marketing projects. I'm fairly confident that most leaders know ABOUT testing, but very few decision ...
- Created on 20 June 2017
- 31. Block Out the Noise
- I don't hear people share opinions about how to fly an airplane, perform dental surgery or debate relevant case law in a tort case. But if I ask a marketing question in a crowd, I will receive a wide range ...
- Created on 19 June 2017
- 32. Start With Those Who Matter Most
- Sometimes the most obvious things are the most difficult. I write a blog for people who market ministry products. I've been writing a daily leadership blog for over two years. (The name recently changed, ...
- Created on 15 June 2017
- 33. People Are Looking for You
- "I once was lost but now I'm found." My message was once lost in the noise of "me-too" product claims and offers. The louder I yelled, the less I seemed to be heard. I pushed messages a few times each ...
- Created on 14 June 2017
- 34. Press in Before Giving Out
- Even the best vision is hindered by fog. And a foggy vision cripples the progress of a mission. When someone first begins to consider their message, it may not be clear. Perhaps we know "about" our message ...
- Created on 13 June 2017
- 35. Chicken Is Chicken
- Grocery lists are made up of things we intend to buy on our next trip to the grocery store. The list is made with an intention to buy. Sometimes the list includes brand names like Heinz, Fritos or Coke. ...
- Created on 12 June 2017
- 36. The Speed of Growth
- Plant a new tree in your backyard. Pop some popcorn, grab a lawn chair and watch your tree grow and produce fruit by the end of the month. Well, marketers tend to think that way. Plant a marketing seed ...
- Created on 09 June 2017
- 37. When Automatic Is No-Matic
- I'm not a fan of automatic faucets. They aren't automatic. They aren't even semi-automatic. My description for the faucets is no-matic. I also include soap dispensers and paper towel no-matics on my "not-a-fan ...
- Created on 08 June 2017
- 38. Today Is the Day
- This beautiful bird spent no time planning to fly. I got a little too close to her and she just flew. (Look closely to see the rare yellow tail feathers.) As ministers, we spend a lot of time reminding ...
- Created on 06 June 2017
- 39. Color Adds Life to Your Message
- The Audubon Society describes the Roseate Spoonbill as "gorgeous at a distance, bizarre up close." Aren't we all? I photographed a small flock of Spoonbills last week. They were foraging in our golf course ...
- Created on 05 June 2017
- 40. Do You Know Your Recipe for Success?
- When we skip steps in a system, we cannot expect the system to work as designed. There are very few effective shortcuts in marketing. There are seminars, books and consultants who claim to know a quicker ...
- Created on 02 June 2017
