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- 41. Bake in the Flavor
- The old aphorism of "Do something, even if it is wrong" makes me cringe. Master Chef counts down the time remaining to finish preparing the competition plate of food. I laugh when the competitors throw ...
- Created on 21 June 2017
- 42. It's OK to Be Testy
- Always be testing. I learned split-run testing while working on my dissertation and have used it for many marketing projects. I'm fairly confident that most leaders know ABOUT testing, but very few decision ...
- Created on 20 June 2017
- 43. Block Out the Noise
- I don't hear people share opinions about how to fly an airplane, perform dental surgery or debate relevant case law in a tort case. But if I ask a marketing question in a crowd, I will receive a wide range ...
- Created on 19 June 2017
- 44. Start With Those Who Matter Most
- Sometimes the most obvious things are the most difficult. I write a blog for people who market ministry products. I've been writing a daily leadership blog for over two years. (The name recently changed, ...
- Created on 15 June 2017
- 45. People Are Looking for You
- "I once was lost but now I'm found." My message was once lost in the noise of "me-too" product claims and offers. The louder I yelled, the less I seemed to be heard. I pushed messages a few times each ...
- Created on 14 June 2017
- 46. Press in Before Giving Out
- Even the best vision is hindered by fog. And a foggy vision cripples the progress of a mission. When someone first begins to consider their message, it may not be clear. Perhaps we know "about" our message ...
- Created on 13 June 2017
- 47. Chicken Is Chicken
- Grocery lists are made up of things we intend to buy on our next trip to the grocery store. The list is made with an intention to buy. Sometimes the list includes brand names like Heinz, Fritos or Coke. ...
- Created on 12 June 2017
- 48. The Speed of Growth
- Plant a new tree in your backyard. Pop some popcorn, grab a lawn chair and watch your tree grow and produce fruit by the end of the month. Well, marketers tend to think that way. Plant a marketing seed ...
- Created on 09 June 2017
- 49. When Automatic Is No-Matic
- I'm not a fan of automatic faucets. They aren't automatic. They aren't even semi-automatic. My description for the faucets is no-matic. I also include soap dispensers and paper towel no-matics on my "not-a-fan ...
- Created on 08 June 2017
- 50. Today Is the Day
- This beautiful bird spent no time planning to fly. I got a little too close to her and she just flew. (Look closely to see the rare yellow tail feathers.) As ministers, we spend a lot of time reminding ...
- Created on 06 June 2017
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