I can spot an Old Navy commercial from a mile away. Maybe it’s the bright colors or the almost-recognizable celebrities or perhaps the fact that I used to work at an Old Navy in Minnesota. Whatever it is, their commercials are obvious. Unfortunately, their commercials aren’t always attractive, at least not to me. They are loud in every way possible. Loud announcer. Loud music. Loud colors. Yet these commercials keep coming. Their marketing must be working.
I think pastors and church creatives can learn a few things from Old Navy’s repetition.
Marilyn Hickey’s husband, Wallace, passed away on Friday. Known as Pastor Wally, he was born in 1925 and died peaceably confident of better days ahead after 50-plus years of ministry.
Wallace was the founding pastor of Orchard Road Christian Center (ORCC). On fire with a hunger to evangelize in 1958, he soon accepted the pastoral call which is at the heart of his God-given ministry.
Following an initial assignment as visitation pastor in Amarillo, Texas, Wallace and Hickey, returned to Colorado to pioneer Full Gospel Chapel in Denver. Starting with a core of just 25 people in 1960, the congregation grew to more than 2,000 by the mid-1980s.
Pastor K. Marshall Williams Sr. has a burden.
He knows it’s not his to bear alone, but in his sphere of influence—which happens to be the City of Brotherly Love—the pastor of Nazarene Baptist Church can’t help but see lost souls all across Philadelphia.
“The burden of lostness,” is how Williams describes his passion most succinctly. “My vision is to share that burden of lostness.”
So when Williams heard about the nationwide outreach My Hope with Billy Graham, he did not hesitate to jump on board.
That “burden of lostness” was burning inside of him more than ever.
After 10 unprecedented years as the best-selling non-fiction hardback in history, Rick Warren’s The Purpose Driven Life: What on Earth Am I Here For? is being re-tooled and re-released by Zondervan.
“There is an entire generation who was too young to read The Purpose Driven Life 10 years ago but are now asking the critical question of , ‘What on earth am I here for?’” said Warren, pastor of Saddleback Church in Lake Forest, Calif. “This anniversary edition represents a new approach for a new generation incorporating a new understanding of barriers that keep people from finding their purpose, based on thousands of readers’ letters I have received.”
The rise of the Internet and mobile technology has ushered church communications into a new digital era. As a result, churches have worked hard to create a flawless user experience, engaged social networks and search engine-optimized websites. We’ve come far, but I fear we’ve left people behind. Meet the “unplugged.”
Despite popular belief, the unplugged are not just senior citizens, they are those in our pews who are not regularly visiting the web or aren’t socially engaged online.
So how do we keep up our online strategies while still caring for the unplugged?
I imagine communication as if it were a hub and spokes on a bicycle. A bike has two wheels (online and offline) and is capable of moving us forward. Just like using Facebook, Twitter, email and other tools to bring everyone back to your website, you can use platform announcements, posters, people, etc., to point back to one central hub with all your communication pieces.