Courageous, the follow-up from a church in Georgia that made the hit movie Fireproof, continues to do well at the box office—with support from churchgoers.
The Sherwood Pictures' fatherhood-themed film was the No. 4 movie in the country during its Sept. 30 opening weekend, making $9 million in 1,161 theaters nationwide. With a production budget of around $2 million, the PG-13 drama finished No. 8 this past weekend, and has made $21.4 million at the box office so far.
Courageous addresses fatherhood through the lives of four police officers. Michael Catt is executive producer of the movie, and senior pastor of Courageous' film-making brothers Alex and Stephen Kendrick's home church, Sherwood Baptist Church, in Albany, Ga.
Boosted by grass-roots support and bulk ticket purchases from churchgoers, Fireproof made $33.4 million at the box office, despite a modest $500,000 budget from Sherwood Baptist. The top independent movie release of 2008, which starred Kirk Cameron as a firefighter who turns to God to save his marriage, has been credited with rescuing countless marriages.
Courageous has been endorsed by numerous ministry leaders. "Best movie of the year," said Rick Warren, pastor of Saddleback Church in Lake Forest, Calif., and author of The Purpose-Driven Life. Beth Moore, well-known Bible teacher and best-selling author, added: "Courageous is so good. I think God has something far beyond good, solid family entertainment for this film. The guys in your life will love the movie."
Courageous has been heavily marketed to the faith-based community, especially pastors' screenings. The producers have created a ministry resource site, which includes clips, sermon outlines and small group materials, as well as multiple related products. Click here for more information.
A faith-based marketing firm, Lovell-Fairchild Communications has promoted Courageous through Charisma Media.