Recently, I got a question from a church leader asking if I thought he should get his church on Twitter even if he could only post once a week. My advice if you’re considering getting involved in social media: Start small and build up. If you have time for one tweet a week, great! Just make sure to build time in your schedule to make that tweet appointment.
Most people actually have much more time than they realize. If engaging in social media is a priority (which it should be), try to carve out just five minutes a day to build a strategy. You’ll be surprised at what you can do in those few moments.
Build small. Build simple. Be consistent. Scale as you’re able.
Justin Wise is a writer, blogger and executive director of the Center for Church Communication.
All articles excerpted and adapted with permission from the website ChurchMarketingSucks.com