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Ministry Outreach

Target Marketing: Finding Your Focus

bincolulars-man-searchingPaul spoke about being “all things to all men” (see 1 Cor. 9:22). His missionary journeys proved his ability to understand different people groups and adapt his message to meet them where they lived.

On the other hand, Paul considered himself called to be an "apostle to the Gentiles” (see Rom. 11:13). Sounds slightly targeted doesn’t it? How do we reconcile these two pursuits: to reach all and yet focus on only a segment?

Paul understood his strengths and his calling. Every church has strengths at reaching a “type” of people in its community. Though that might strike some as unjust, its truth defines both our strengths and the areas we need to grow.

Whether you are a church that is known for young families, old money, the upper class, the working class or the struggling class—whether you are known for deep followers, surface seekers, empty nesters or down-and-outers—there are tendencies as to whom you draw.

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Can You Spot the Real Christians?

F-BerteauThe unsaved see believers as hypocritical, and no different than themselves. Here’s how to live an authentic faith that stands out from “normal” American Christianity.

I hesitated to accept the gospel in college because of the behavior of people who claimed they were Christians. They were not much different than me. Their language, actions and behaviors weren’t so special that I viewed what they had as a better life. Why would I want what they had? What was so special or different about it?

When it comes to our culture, it’s more of the same. The music industry feeds our youth with profanity and sex, but then those same musicians stand up and thank “the man upstairs” at awards ceremonies. Our sports heroes party, use performance-enhancing drugs and get into fights, but then they kneel down and thank God the moment they score a touchdown.

What is the world supposed to think of this? Would the real Christians please stand up?

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Reinhard Bonnke: All America Shall Be Saved!

reinhard-bonnke-veroEvangelist Reinhard Bonnke took his soul-saving mission to Vero Beach, Fla. this weekend during a two-day Gospel Fest.

An outdoor tent set up at the Vero Beach Airport drew at least 5,000 worshippers from across the country hungry to hear the simple gospel Bonnke preaches—and sit under the anointing of the evangelist who has invited multiplied millions of souls into the kingdom.

“Every time I take the microphone I have one burning desire in my soul …” Bonnke told the crowd on Saturday night. “To see hell empty and heaven full!”

Bonnke is best known for his crusades in Africa and for his cry, “All Africa shall be saved!” More than 55 million Africans came to Christ under his ministry from 2000 to 2009 alone. During the Saturday night Gospel Fest the evangelist was focused on lost souls in America. Bonnke declared, “All America shall be saved!”

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Rick Warren: God Calls Us to a Life of Service

Rick-Warren-Saddleback-Church-small“It is God himself who has made us what we are and given us new lives from Christ Jesus; and long ages ago he planned that we should spend these lives in helping others.” (Ephesians 2:10 LB)

God calls you to a service far beyond anything you could ever imagine. You were put on Earth to make a contribution.

You weren’t created just to consume resources—to eat, breathe, and take up space. God designed you to make a difference with your life. You were created to add to life on Earth, not just take from it. God wants you to give something back.

The Bible says, “In our union with Christ Jesus he has created us for a life of good deeds, which he has already prepared for us to do” (Ephesians 2:10b TEV). These “good deeds” are your service to the world. Whenever you serve others in any way, you are actually serving God and fulfilling one of your purposes (Colossians 3:23-24; Matthew 25:34-45; Ephesians 6:7).

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Church Health: Did God Show Up?

Kim Martinez 2This month, I’ve been looking at multiple tools for looking at how people experience your church. Hopefully, these tools are helpful to you as you consider how you interact with people.

However, I think it is important to end the month of church health with the ultimate check up:

Does God show up?

When I first came to pastoral ministries, I was unfamiliar with the weekly rehash of Sunday morning. The pastor would start the conversation: “How did Sunday go?” For me, the only real question was this:

Did God show up?

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Kay Warren: How to Start an HIV/AIDS Ministry

f-MinOut HowTo ScottTokarWe have a moral responsibility to engage the largest humanitarian crisis in history

The AIDS pandemic remains today as the largest humanitarian crisis in history, and the church has a moral responsibility to become engaged. Every church, whether large and affluent or small with little in the way of financial resources, can make a significant impact in its community. Here are five practical steps to launch an HIV/AIDS ministry, based on the acrostic START.

Seek support from the pastors, elders or deacons of your church. Church leadership must understand why it is important to begin this ministry. Without their support, the ministry probably won’t succeed. Inform the leadership team about the number of people infected and affected—locally and globally—and about the reasons the church is best positioned to care for people who are HIV-positive. Write a purpose statement that clearly explains the aim of this ministry and how it fits within the scope of the church’s overall vision.

Talk about scriptural foundations for this with the congregation. Human emotion is insufficient as a rationale for beginning an HIV/AIDS ministry. It must rest on a scriptural foundation.

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