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4 Keys to Creating an Irresistible Church in 2014

Greg Atkinson
Greg Atkinson

Many visitors will know in the first 10 minutes of their arrival if they will return to your church. What are you doing to make them want to come back?

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Why We Shouldn't Let Social Media Distract Us

Are you distracted by the allure of social media?
Are you distracted by the allure of social media?

Here are some proven tips for limiting technology distractions and working smarter for your ministry.

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Target Marketing: Finding Your Focus

bincolulars-man-searchingPaul spoke about being “all things to all men” (see 1 Cor. 9:22). His missionary journeys proved his ability to understand different people groups and adapt his message to meet them where they lived.

On the other hand, Paul considered himself called to be an "apostle to the Gentiles” (see Rom. 11:13). Sounds slightly targeted doesn’t it? How do we reconcile these two pursuits: to reach all and yet focus on only a segment?

Paul understood his strengths and his calling. Every church has strengths at reaching a “type” of people in its community. Though that might strike some as unjust, its truth defines both our strengths and the areas we need to grow.

Whether you are a church that is known for young families, old money, the upper class, the working class or the struggling class—whether you are known for deep followers, surface seekers, empty nesters or down-and-outers—there are tendencies as to whom you draw.

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Target Marketing: Defining the Target

God wants to reach all, and He’s equipped you to reach certain ones.

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