When the church is about four walls and a meeting place, disciples are made for the church instead of for the world. Find out how disciples for the city tend to be focused on transforming the city and the world.
Many Christians believe they can't preach Jesus and not care about justice or, conversely, that they can't have true justice without pointing people toward Jesus the Just. Find out why the numbers seem to show that more churches are catching that mission.
Fellow pastors and church leaders, we are in a battle for souls. The Bible encourages us to “endure hardship as a soldier.”
This is not to say that we are at war with people, and we need to be very careful to realize that the war we are involved in is spiritual in nature. In fact, the war we are engaged in is far more important than any earthly one. The implications of our war are eternal.
Victory is not a matter of who will be in charge politically or who will control natural resources. It’s a battle that will determine how many people we can rescue from sin forever. We’re talking about souls for eternity.
Over the past couple of years, I’ve had the privilege of planting another church. In April 2011, our church-planting team and a core group of believers launched Grace Church outside of Nashville.
The methods of planting may have changed, but the motivation has stayed the same.
Needless to say, I love church planting. Yet church planting is different today than it was 25 years ago when I planted my first church in Buffalo, N.Y. We started that first church plant in Buffalo just going door to door. In other churches, we used direct mail, telemarketing campaigns and just about any other way to get the word out.
What does your church do for people? Probably more than you’ve thought. Every Monday, scores of pastors are ready to walk away from ministry. It’s easy for us to forget how incredibly helpful the local church is in shaping and benefitting people’s lives. Let me encourage you about this for the next five minutes.
Last week I heard from a couple whose trajectory was completely changed by what they learned in New Song’s Financial Peace class. Today they have less debt, less tension, more hope, more discipline and more skills to apply to so many areas of their lives. I walked away thinking, “We have hundreds of families who are out of debt or on their way. Offering Financial Peace may be the greatest favor our church has ever done for people.”
If you ask most churches, they are genuinely seeking how to reach their community. Identifying your target visitor through building a community persona is the first step.
Next, you need to figure out how to reach those you have identified and meet their needs.
One important way to achieve this is through generational marketing. Each audience is shaped by different life experiences, traditions and values and should be communicated to using the appropriate and effective channels.