If you ask most churches, they are genuinely seeking how to reach their community. Identifying your target visitor through building a community persona is the first step.
Next, you need to figure out how to reach those you have identified and meet their needs.
One important way to achieve this is through generational marketing. Each audience is shaped by different life experiences, traditions and values and should be communicated to using the appropriate and effective channels.
Baby Boomers (1946 to 1964):
Generation X (1965 to 1976):
Generation Y (1977 to 1995):
Now that you know who you’re reaching and how to communicate with them, it’s time to get out there and meet needs! Here are a few ideas to discover community needs and discern who in your church can meet them.
1. Connect with city officials. Find out what aspects of the community are lacking in funds, such as:
2. Decipher giftedness within the church. Enact old-school spiritual gifts surveys and access the church database to discover the careers and passions of your church body.
3. Select the project that intersects most. Do that project with the generational needs of your community and the giftedness of your church.
By taking the time to really get to know the makeup of your community, you can better reach them in their daily lives, meet their needs and attract them to your church.
Learn more about which marketing methods will reach your audience most effectively through this free Church Marketing eBook.
This post is a sponsored post from faithHighway, one of the current site sponsors at TonyMorganLive.com.
Tony Morgan is the chief strategic officer and founder of TonyMorganLive.com. He’s a consultant, leadership coach and writer who helps churches get unstuck and have a bigger impact. For 14 years, Tony served on the senior leadership teams at West Ridge Church (Dallas, Ga.), NewSpring Church (Anderson, S.C.) and Granger Community Church (Granger, Ind.). With Tim Stevens, Tony has co-authored Simply Strategic Stuff, Simply Strategic Volunteers and Simply Strategic Growth—each of which offers valuable, practical solutions for different aspects of church ministry. His book Killing Cockroaches (B&H Publishing) challenges leaders to focus on the priorities in life and ministry.
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