Recently I was visiting a church in the heart of a retirement community. The pastor got up and was astoundingly relevant. “There are five ways we tell you what’s going on here,” he said. He held up his hand and counted on his fingers: “The bulletin, the sign, the website, our mailer and announcements.”
He paused and then joked, “If you still don’t know what’s going on, then I have a hunch you’re just not with it!”
I don’t know if this was the pastor’s typical practice, but as a guest, it was a huge leg up in knowing where to find the information about how to get involved.
Your church may have stellar events, programs and even great communication strategies, but the best-laid plans can get derailed by the simple lack of clearly and concisely communicating how you communicate.
There is no better way to complement the work you’ve done in crafting a focused, strategic communications plan for your church than to pair it with a plan to regularly communicate to the congregation where to access information. Tell them how you communicate.
Here are some of the best practices for keeping your audience connected:
Communicating how you communicate will ensure everyone has access to your information from your most senior member to your newest guest. Putting a strategy together to communicate how you communicate and where to receive pertinent information will add tremendous value to every other strategy you have in place.
Article excerpted and adapted with permission from ChurchMarketingSucks.com.