I can spot an Old Navy commercial from a mile away. Maybe it’s the bright colors or the almost-recognizable celebrities or perhaps the fact that I used to work at an Old Navy in Minnesota. Whatever it is, their commercials are obvious. Unfortunately, their commercials aren’t always attractive, at least not to me. They are loud in every way possible. Loud announcer. Loud music. Loud colors. Yet these commercials keep coming. Their marketing must be working.
I think pastors and church creatives can learn a few things from Old Navy’s repetition.
Nearly 90 percent of pastors believe they should not endorse candidates for public office from the pulpit, according to a recent survey by LifeWay Research. The survey also revealed that 44 percent of pastors personally endorsed candidates, but did so outside of their church role.
The survey of 1,000 Protestant pastors found that only 10 percent believe pastors should endorse candidates from the pulpit. Eighty-seven percent believe (71 percent strongly and 16 percent somewhat) pastors should not endorse candidates for public office from the pulpit. Three percent of pastors are not sure.
For comparison, LifeWay Research found in a December 2010 survey that 84 percent of pastors said they should not endorse candidates from the pulpit.
Ravaged by apostasy in the church or the pressures of ministry, many pastors have given up and have quietly fallen by the wayside in defeat. But it is possible to stand strong in your personal life and ministry.
Apostasy has silently crept into the church, seeking to strangle and kill pastors as well as those in the pew. Every year, an alarming number of ministers decide to never again go behind the pulpit. Many others have their credentials taken away by their denomination.
A Fast Company article, "Weird Science" (May 2006), spotlighted one of the most innovative chefs in America. Homaro Cantu is part chef, part mad scientist and part inventor. And he is on a mission to change the way people perceive and experience food.
The menu at Moto restaurant in Chicago is constantly changing as the chefs use everything from a Class IV laser to liquid nitrogen to experiment with new ways of making and presenting their meals. Cantu and his rebel chefs are pushing the culinary envelop by combining foods in unprecedented ways. Their doughnut soup, for example, tastes exactly like the inside of a Krispy Kreme doughnut. And if you want, you can actually eat their edible menus.