If your church doesnâ€™t have a presence on Facebook, you are overlooking an effective communication tool for engaging members and potential visitors.
More than 1 billion people are now part of this social media phenomenon. With so many people already connecting on Facebook, itâ€™s an easy way for your church to stay in touch with your congregation and reach out to your community.
Itâ€™s easy to create a page on Facebook.
- Ask a responsible person to go to his or her own home page (not the profile page) on Facebook. In the left column under the picture and name will be a â€śPagesâ€ť section. Click on the word â€śPagesâ€ť or on a page already listed. On the upper right of the page that comes up, click â€śCreate a Page.â€ť
- You get a page called â€śCreate a Page.â€ť Choose the â€śCompany, Organization or Institutionâ€ť option.
- Click this to get a drop down menu that offers a â€śchurch or religious institutionâ€ť option. Click again and now you are ready to create a page for your church. It takes just a few minutes.
(Depending on your computer, browser and software, the creation process may be slightly different, but if you use these instructions as a guide, youâ€™ll be fine.)
Unlike a website your page will allow likes, shares, comments, and conversations. You can use the page to link to an upcoming event, your pastorâ€™s blog or an important news article. All of this stands to build the relationship between your church and the people you want to reach.
A page on Facebook can be used for church members and interested guests. I recommend a single page for your church rather than separate pages for each and every ministry. You can create a more practical â€śgroupâ€ť for ministries, classes, and small groups.
In this day, more people know less about the gospel, so we need to use all available tools to reach them. A page on Facebook for your church will allow the sharing of information and the building of relationships both inside and outside the church body. It is a win-win.
For more information on using social media for your church, download the free e-book Be Social: The social media handbook from www.lifeway.com/digitalchurch.