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Target Marketing: Finding Your Focus

Paul spoke about being “all things to all men” (see 1 Cor. 9:22). His missionary journeys proved his ability to understand different people groups and adapt his message to meet them where they lived.

On the other hand, Paul considered himself called to be an "apostle to the Gentiles” (see Rom. 11:13). Sounds slightly targeted doesn’t it? How do we reconcile these two pursuits: to reach all and yet focus on only a segment?

Paul understood his strengths and his calling. Every church has strengths at reaching a “type” of people in its community. Though that might strike some as unjust, its truth defines both our strengths and the areas we need to grow.

Whether you are a church that is known for young families, old money, the upper class, the working class or the struggling class—whether you are known for deep followers, surface seekers, empty nesters or down-and-outers—there are tendencies as to whom you draw. read more

Lost in Translation

Although companies often hire translation services and run native-speaker checks when creating a campaign, the reality is that words, phrases and concepts do not always transfer so well to other countries and cultures. read more

Association vs. Action

Long gone are the days when eventgoers were content with being captivated by sheer crowd energy and connecting with like-minded peers. Events and conferences are a dime a dozen now, and the plethora of options is causing little distinction between purpose, preachers or participants. read more
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