Keeping your church informed is crucial.
Make sure to use all of the tools you have at your disposal to keep your church informed. (Flickr )

I'm currently in the middle of a series on church communications strategy. That may not sound like the most exciting topic, but it's one that is grossly neglected in thousands of churches across the U.S. and Canada.

I previously wrote on the six keys to engaging your audience. So once you have them engaged, you need to keep them informed. These seven keys will help:

1. Information isn't just facts. Presenting information alone doesn't get the job done. When people are inundated with data without context or a purpose, they ignore it. The information you decide to share needs a reason and a purpose.

2. Consistency is key. Knowing when to expect information and how it will be presented helps in awareness and retention. Many churches have a template for their worship guides or bulletins. That's because people want to look in the same spot each week to find similar information. If the information changes locations on the page every week, it makes it harder to find and fewer people will retain the information. Templates are a communicator's best friends.

3. Timing matters. When you decide to communicate information to your church or potential guests, having enough lead time is important. If you have an upcoming event and you would like to encourage members to invite friends, they need time to identify potential invitees. A week isn't really enough time. A month might not be either. Inform your audience well enough in advance to act when you are encouraging them to do so.

4. Calendars are helpful. Not only do calendars allow you to give enough lead time, they also help you to plan how often to communicate with your audience and in which ways to communicate. A variety of channels and messages help people retain and remember information. Use a calendar to eliminate message clutter and information overlap.

5. Don't major on the minors. It's best to have a system to determine the importance of your messaging and decide what gets the most attention. A Christmas Eve service should be communicated much more than a room change for the decorating committee meeting. Knowing what is of most importance will keep you from cluttering your communications. 

6. Tailor your wording to the audience. I mentioned this in the engaging post as well. You need to use the right words for the audience. Acronyms often make little to no sense to church guests. Your message should always be geared to its desired audience.

7. Use all the tools at your disposal. Don't limit the methods in which you communicate. Your options are nearly limitless. Newsletters, bulletins, social media, texting, phone trees, mailings, and the church website only scratch the surface of the communications options churches have today. Use as many methods as possible to communicate as much information as possible.

When it comes to informing church members and guests, keep these seven keys in mind. What would you add to this list? What is your church's greatest struggle in keeping members informed?

Jonathan Howe serves as director of strategic initiatives at LifeWay Christian Resources, the host and producer of Rainer on Leadership and SBC This Week. Jonathan writes weekly at ThomRainer.com on topics ranging from social media to websites and church communications. Connect with Jonathan on Twitter at@Jonathan_Howe.

For the original article, visit thomrainer.com.

Leaders are readers! Subscribe now and get 3 magazines for the price of 1. Get Ministry Today, Charisma and SpiritLed Woman all for $24. YES - I'm a leader!

Ministry Today Subscription Special - Subscribe to Ministry Today magazine today and get 12 issues (2 full years) plus Amplified Leadership, a free leadership book for only $24.

Your Turn

Comment Guidelines
  • Discouragement can be a serious struggle.

    Guard Your Spirit Against These 4 Crippling Attacks

    Are you struggling this Valentine's Day with one of these discouraging issues?

  • Worship leaders, keep your team's attitude in check.

    This Can Quickly Erode a Worship Team's Culture

    God has given us talent and He calls for excellence, but excellence with this is not honoring ...

  • A 'What's in it for me?' mentality could bring your church down.

    The Mentality That May Be Killing Your Church

    And we wonder why so many congregations are stagnated, plateaued or declining.

  • Why Many Christians Misunderstand This Crucial Leadership Trait

    Great leadership doesn't start with a great education, although that is incredibly valuable. ...

  • Start a Wildfire of Spiritual Growth in Your Church

    Start a Wildfire of Spiritual Growth in Your Church

    Watch how God can take one spark and turn it into a wildfire that impacts your ministry, your community and even future generations.

  • What reasons can you think of that leaders might not choose to delegate authority?

    7 Reasons Some Leaders Dump Delegation

    These could have a lot to do with stalled growth and low team morale.

  • Don't bring your sermons in for a crash landing.

    4 Terrible Ways to Close a Sermon

    People need an opportunity to respond to the Word of God.

  • Your Source of Unlimited Kingdom Energy and Power

    Jesus said that we can do greater works than He did and that He will do whatever we ask in His Name.

  • Pastors and ministry leaders should be bold in preaching against the murder of unborn babies.

    Kingdom Influence: A Challenge to Young Pastors and Leaders

    Jentezen Franklin urges ministry leaders to be strong and courageous in dealing with these issues ...

Use Desktop Layout
Ministry Today Magazine — Serving and empowering church leaders