1. Don’t do it. It still amazes me how many people think money is the answer to church growth, especially in the context of church planting. By deciding not to follow through with your idea, not only will you save money, you’ll save time and avoid headaches too. Still convinced you want to do it? Read on ...

2. Hand-write invitations. You’d be surprised at the remarkable results this often brings. New businesses have used this inexpensive and highly targeted approach; it may work for you too.

3. Go to where the people are (online and off-line). Don’t rely on direct mail and other mass-marketing to get the job done for you. The most effective way to reach people is to go to them. If you’re targeting business folk, get in touch with friends who work in larger companies and do lunch together in the big lunchroom or cafeteria. Then “work” the crowds (elevators, lunch room, etc.). If you’re looking for the college crowd, do the same thing there. Don’t be all about getting people to church on the weekend; be all about being with people.

4. Create remarkable experiences. Instead of trying to get people talking, focus more on what you’re getting people talking about. People don’t talk about something because you ask them to; they talk about something because they want to. Do they want to talk about you and what you’re doing?

5. Set up a projector on the side of a huge building. Get permission from the owners of a large building close to a road with a lot of traffic. Rent a projector with powerful lumens. Set it up at night and project it on to the wall of the building.

6. Use existing messaging pieces from others and apply them to your context. If something is working for someone else, see if it can work for you. Start small. Test it. Don’t copy. Don’t tweak million-dollar ad campaigns and make them sound churchy.


Brad Abare is the director of communications for the Foursquare denomination, founder of the Center for Church Communication, and president of Personality, a communication and marketing consultancy.

MinistryResource
Need more ideas for communicating your church’s vision? Check out the Center for Church Communication’s Church Marketing Lab, a free open-source resource.

Leaders are readers! Subscribe now and get 3 magazines for the price of 1. Get Ministry Today, Charisma and SpiritLed Woman all for $24. YES - I'm a leader!

Ministry Today Subscription Special - Subscribe to Ministry Today magazine today and get 12 issues (2 full years) plus Amplified Leadership, a free leadership book for only $24.

Your Turn

Comment Guidelines
  • Discouragement can be a serious struggle.

    Guard Your Spirit Against These 4 Crippling Attacks

    Are you struggling this Valentine's Day with one of these discouraging issues?

  • Worship leaders, keep your team's attitude in check.

    This Can Quickly Erode a Worship Team's Culture

    God has given us talent and He calls for excellence, but excellence with this is not honoring ...

  • A 'What's in it for me?' mentality could bring your church down.

    The Mentality That May Be Killing Your Church

    And we wonder why so many congregations are stagnated, plateaued or declining.

  • Why Many Christians Misunderstand This Crucial Leadership Trait

    Great leadership doesn't start with a great education, although that is incredibly valuable. ...

  • Start a Wildfire of Spiritual Growth in Your Church

    Start a Wildfire of Spiritual Growth in Your Church

    Watch how God can take one spark and turn it into a wildfire that impacts your ministry, your community and even future generations.

  • What reasons can you think of that leaders might not choose to delegate authority?

    7 Reasons Some Leaders Dump Delegation

    These could have a lot to do with stalled growth and low team morale.

  • Your Source of Unlimited Kingdom Energy and Power

    Jesus said that we can do greater works than He did and that He will do whatever we ask in His Name.

  • Don't bring your sermons in for a crash landing.

    4 Terrible Ways to Close a Sermon

    People need an opportunity to respond to the Word of God.

  • These seven responses can get you on the right track.

    Responding Like Jesus When Your Church Kicks You Out

    It's a pain that many in the ministry have felt at least once and maybe more.

Use Desktop Layout
Ministry Today Magazine — Serving and empowering church leaders