Are you missing prime opportunities to reach and engage the elusive college demographic?
I was introduced to the facts of life the old-fashioned way: working in the breeding pens of a pig farm. I regularly got up close and personal with 500-pound hogs, helping them “maximize their efforts.”
That brutal introduction to breeding taught me more about fertilization and reproduction than a 14-year-old would ever want to know. It also left me with a lot of memories, most of which I have tried hard to forget. One familiar image, however, has stuck in my mind—the illustration of countless sperm cells desperately trying to break into an unfertilized egg to create a new generation. Believe it or not, that is precisely how I see the opportunity to engage young people with the gospel on university campuses.
These days, it’s hard to find a church with any kind of forward momentum that’s not in the business of establishing new churches or satellite congregations. Over the last two decades, the majority of those new church initiatives have targeted suburban young professionals and their growing families. Church leaders focus the balance of their efforts on inner-city neighborhoods or church planting through overseas partnerships. read more