Dr. Steve Greene is now sharing his reflections and practical insights as a ministry leader on Greenelines, a new podcast. Listen at charismapodcastnetwork.com.


As president of the ministry my dad, Jimmy Evans, founded, I’ve been serving him for almost a decade. This year, we’re celebrating the 20th anniversary of MarriageToday, so I’ve been along for a good portion of the ride. From day one, MarriageToday has always focused on equipping the local church to succeed in the area of marriage. My dad, who has been a pastor for 30 years, frequently says, “The local church is the hope of the world.”

We sincerely believe that. We see our broadcast ministry as the “Air Force” in the battle to save marriage and the local church as the “Army,” with its massive supply of ground troops. We absolutely know that we can’t win this war without strategizing with each other.

For the last few years, one of our greatest tools for empowering churches to reach and teach couples in their churches and communities have been the simulcasts of our live marriage conferences. If you’ve used simulcasts, you know how easy they are to host. Tech-wise, all you need is an Internet connection and a viewing device. Simply put, you set up a “watching environment,” invite a bunch of people to come to a certain place at a certain time, and then sit back and relax while real-time, quality content is streamed to everyone sitting in the room.

Each year, we facilitate two marriage simulcasts. The most recent was broadcast live during Valentine’s Day weekend and drew 300 host churches nationwide plus people and churches from multiple countries around the world. We also gave couples the option to stream the event from the comfort of their homes. We had an estimated 60,000-plus people participate in this one event, both live and via simulcast.

Over the years of producing simulcasts, we’ve seen churches leverage our events in unique and effective ways. If you’re considering hosting a simulcast or just learning about them, consider these specific strategies to make the most of your event:

1) Launch spring and fall small groups. Simulcasts are often thought of as “one-and-done” types of events—it’s a great weekend experience, but what’s next? Churches that have used our simulcasts as kickoffs for their seasonal small groups have told us it makes a huge difference in couples’ participation and ministry follow-through. To extend the impact, MarriageToday provides curriculum kits as part of its simulcast package. A simulcast event that leads into a six-week, marriage-focused small group can be a powerful thing.

2) Think community outreach. We want the local church to be thought of as a place to find hope and healing for any marriage issue. A marriage enrichment event can get unchurched couples who want to fix their relationship not only in the door, but possibly in a future new members class. We promote all our events through our marketing channels, including our TV show and website, in the hope of driving couples to simulcast locations.

3) Address vital but “uncomfortable” subjects. Talk about sex? In church? The truth is that pastors don’t always want to (or even know how to) approach difficult and important subjects like sex, divorce, cohabitation or blended families from the pulpit. My dad is a gifted communicator and is excellent when it comes to delivering biblically based, sensitive information in a way that doesn’t alienate spouses or couples.

Our simulcasts are seen by groups as small as two couples all the way to audiences with multiple thousands in attendance. No matter your church size or budget, you can leverage simulcasts to minister to couples in your church and community. All you need is an Internet connection and a desire to help those who desperately need a stronger marriage foundation. We can win by working together.  

Brent Evans is the president of MarriageToday. He lives in Southlake, Texas, with his wife, Stephanie, and their two children, Kate and Reed.

Leaders are readers! Subscribe now and get 3 magazines for the price of 1. Get Ministry Today, Charisma and SpiritLed Woman all for $24. YES - I'm a leader!

Ministry Today Subscription Special - Subscribe to Ministry Today magazine today and get 12 issues (2 full years) plus Amplified Leadership, a free leadership book for only $24.

Your Turn

Comment Guidelines
  • Discouragement can be a serious struggle.

    Guard Your Spirit Against These 4 Crippling Attacks

    Are you struggling this Valentine's Day with one of these discouraging issues?

  • Some of the toughest lessons reap the greatest rewards.

    10 Tough Lessons Every Pastor Should Remember in Ground-Shaking Trials

    One is that your suffering may turn out to be the highest compliment the Father ever gave you.

  • Why Many Christians Misunderstand This Crucial Leadership Trait

    Great leadership doesn't start with a great education, although that is incredibly valuable. ...

  • Worship leaders, keep your team's attitude in check.

    This Can Quickly Erode a Worship Team's Culture

    God has given us talent and He calls for excellence, but excellence with this is not honoring ...

  • Start a Wildfire of Spiritual Growth in Your Church

    Start a Wildfire of Spiritual Growth in Your Church

    Watch how God can take one spark and turn it into a wildfire that impacts your ministry, your community and even future generations.

  • Your Source of Unlimited Kingdom Energy and Power

    Jesus said that we can do greater works than He did and that He will do whatever we ask in His Name.

  • What reasons can you think of that leaders might not choose to delegate authority?

    7 Reasons Some Leaders Dump Delegation

    These could have a lot to do with stalled growth and low team morale.

  • These seven responses can get you on the right track.

    Responding Like Jesus When Your Church Kicks You Out

    It's a pain that many in the ministry have felt at least once and maybe more.

  • A 'What's in it for me?' mentality could bring your church down.

    The Mentality That May Be Killing Your Church

    And we wonder why so many congregations are stagnated, plateaued or declining.

Use Desktop Layout
Ministry Today Magazine — Serving and empowering church leaders