Dr. Steve Greene is now sharing his reflections and practical insights as a ministry leader on Greenelines, a new podcast. Listen at charismapodcastnetwork.com.
Easter Sunday is always such an amazing day. I hope you had as wonderful of an Easter service as my church, the Journey, did in all of its locations. God truly blessed us with so many gifts.The gifts are the people that walked through our doors for the first time Sunday.
Now we get to show our faithfulness by following up with every first-time gift—I mean, guest.
In this blog, there is not enough room to take you into all that we do at the Journey to follow up with our first-time guests. But I can outline the process to encourage you to take next steps in improving your follow-up.
Here is what we are doing in all of our locations today:
- 36-hour email response. By Tuesday, each and every one of our first-time guests should receive an email that 1) thanks them for attending our Easter service and 2) invites them back to our church.
- 96-hour “snail mail” response. By Thursday afternoon, every guest who provided us with a mailing address receives a personal, handwritten note and a small gift to “wow” them. This will be anything from a Subway card to a Starbucks gift card to a $5 gas card, depending on the location—just something to show God’s love in a practical, unexpected way. We will also include a postcard about the series we kicked off on Easter.
- One-month follow-up letter. While the initial goal is to get our Easter guests locked in for the current series, sometimes even people with great intentions simply don’t make it back after Easter. Just because we haven’t heard from them in a month doesn’t mean they aren’t interested in returning. So for these guys, we use the one-month follow-up letter to remind them of their experience with our church, give them a little more information and invite them back one last time.
As you use these tips, be sure to pray for each guest that God has given you.
For the original article, visit churchleaderinsights.com.
For a limited time, we are extending our celebration of our 40th anniversary. As a special offer, subscribe to Ministry Today magazine and receive 50% OFF our normal discounted rate!
What are you doing to actively reach new people? Learn how to use platforms like blogging, social media, book publishing, podcasting and more to grow your audience at the On Platform Seminar. If you're serious about growing, Click Here.