I can spot an Old Navy commercial from a mile away. Maybe it’s the bright colors or the almost-recognizable celebrities or perhaps the fact that I used to work at an Old Navy in Minnesota. Whatever it is, their commercials are obvious. Unfortunately, their commercials aren’t always attractive, at least not to me. They are loud in every way possible. Loud announcer. Loud music. Loud colors. Yet these commercials keep coming. Their marketing must be working.
I think pastors and church creatives can learn a few things from Old Navy’s repetition. read more