If you ask most churches, they are genuinely seeking how to reach their community. Identifying your target visitor through building a community persona is the first step.
Next, you need to figure out how to reach those you have identified and meet their needs.
One important way to achieve this is through generational marketing. Each audience is shaped by different life experiences, traditions and values and should be communicated to using the appropriate and effective channels.
All of us who lead in a church understand the cost of doing ministry—the financial cost, that is. We know our budgets and the limits of what we can afford or not afford.
However, many pastors and leaders are allowing some intangible costs to rob them now, and the net result will be devastating if these “costs” are not cut.
1. A complaining culture. We all know what this means. It’s that thing that says, “It’s not my way, so I’m going to complain about it.” Your church can’t afford that. You have to teach your people and get it into your DNA that people simply can’t complain. You want your people to be about 80 percent happy. When people are 80 percent happy, you know you’re reaching all kinds of people. The second people get 100 percent happy, you will only reach those just like them. Here’s the thing: Teach your people that they can’t complain about the 20 percent they’re not happy with. It’s suffocating to your church and your vision. The cost is too high.
Recently I had the privilege of speaking to over 400 Filipino kids' ministry pastors, coordinators and volunteers at our annual Victory National Kids Ministry Summit. The delegates came to Island Cove from 50 Philippine cities, plus Singapore, Cambodia and Dubai.
My topic was the “why” of kids' ministry. I told some stories, read some Bible verses and asked four questions. Here are the Bible verses and questions.
Question 1: Are we bringing kids to church or to Jesus? Getting kids to church is a good start, but it is only a start. The goal is to get them to Jesus. Let’s not be like the disciples in Mark 10:13 who completely missed the point: “People were bringing little children to Jesus to have him touch them, but the disciples rebuked them” (NIV).
Even though school has not let out here in Maryland, we are already in summer mode. That doesn’t mean we shut things down or fill our days up with summer camps and events; we simply alter our schedule.
We tone down programming, keep things simple and maintain our pace. The goal in summer is to prepare for the fall while staying in touch with the teens.
Your summers are so important. How you approach them will determine your readiness for the fall. There is a tendency by many youth ministers to either overload their schedule or completely check out. If you are going to do youth ministry for the long haul, you need to treat the summer with the same focus and attention that you do every other season. If you take advantage of this, you’ll find yourself:
Yet another tragedy. There are no words to describe the scenes we are seeing from the recent tornadoes in Oklahoma. No words.
So don’t say anything. Just pray.
Please, don’t try to provide answers when people ask why. Don’t pretend you know why. Don’t find some “righteous” sounding reason for the devastation. It’s not helpful.
So don’t say anything. Just pray.
Years ago, when I served as vice mayor of my community, we were hit with a devastating tornado that destroyed much of our downtown. I learned that what we needed most was prayer and resources.