There is a counterintuitive marketing concept that we, as pastors, should spend some time contemplating: “If you try to reach everyone, you’ll reach no one.”
When you are promoting an event or sermon series, who is your target audience? Are you focused on a 35-year-old man who works in construction and has two kids, or are you focused on all men who might possibly see your sign or know someone who does?
When you focus your advertising (announcement) on a particular target audience instead of trying to reach everyone possible, you create energy and momentum.
As summer is quickly coming to an end and fall is quickly approaching, I like to think about how the events or programs I oversee can be better. I also like to brainstorm new ones.
My goal is to learn from my failures with summer events so I don’t repeat them in the fall. Through failure, I’ve grown to love the planning process a lot more.
Here are seven questions I ask myself based off events and programs I didn’t think all the way through:
I’ve worked for bullies that demanded trust. I’ve worked for weaklings that demanded trust. I’ve worked for very few that legitimately worked to build my trust in them.
Trust, like loyalty, is a two-way street that instead often looks like people driving three cars down the wrong lane, headed in the entirely wrong direction. As a leader, one has to think of trust as something built, not won in the lottery. It’s done in so many different ways.
1. Show people that you care about them. People don’t care how much you know until they know how much you care. Is that saying cliche? Yes. Is that saying correct? Yes.
Hello. How are you? What’s up? Hey.
All of us greet differently. There is no right or wrong.
These are a few of my thoughts on greetings that might create a few laughs. Most of these are related to greetings within the office, but a few are appropriate anywhere.
Enjoy these and add more below in the comments section!
The longer I run the race of ministry, the more I realize it is prayer that keeps me going and produces results that last. It's not uncommon that as a young leader, I “ran” more than prayed. As I’ve matured, my understanding and practice of prayer has strengthened.
I have also learned, however, that my prayers are not enough. I need others to pray for me. In fact, I believe this so strongly that I think it’s dangerous to lead in a church without having specific people pray for you with great passion and consistency.
For the past 12 years, I’ve had seven prayer partners—one for each day of the week. Many wonderful people pray for me at 12Stone Church, but these warriors are the ones I count on, each on their day. When I was at Skyline Church, I had 30 prayer partners, one for each day of the month.