Ministry Today – Serving and empowering church leaders

Come Super Bowl Sunday, members of Los Angeles' Mosaic Church might find a new way to get in the game.

The megachurch, which is full of budding moviemakers and young film-industry workers, is one of six finalists in Doritos' "Crash the Super Bowl" challenge in which participants submitted 30-second ads for the chip. The winning advertisement will air during the big game on Feb. 7 and, if among the top-three most popular ads of the night, could earn its creator between $400,000 and $1 million.

For Mosaic lead pastor Erwin McManus, the entry isn't about the money, nor is it necessarily about preaching the gospel during the nation's most-watched event of the year.

"We're not trying to use Doritos to propagate a message, but I think we want people to know that we have a sense of humor, that it's OK to laugh," McManus said. "So much of what comes out of the faith community seems so dour and somber and we want to say, 'Hey, we're real people. You can be a person of faith and really enjoy life and laugh.'"

Indeed, the church's 30-second spot isn't exactly loaded with spiritual depth, but it is bound to earn some laughs. The premise: With the help of his friends, a man fakes his own funeral so he can watch the big game on a small TV while lying in a casket filled with Doritos. After his not-so-subtle celebration of a play tips the casket, his friend steps in to proclaim the move "a miracle!"

According to Christian producer, filmmaker and author Phil Cooke, the fact that Mosaic—a church full of young Hollywood influencers—is making news with its could-be commercial is simply part of the bigger story of Christians emerging more prominently in Hollywood.

"Nobody's going to fall on their knees and accept Jesus as a result of this spot," said Cooke. "But advertisers on Madison Avenue spend millions on a Super Bowl spot because they know it influences people. It might not get someone converted, but I think it will get someone to say, 'Maybe there is something I ought to investigate.'" [, 2/1/10]

Leaders are readers! Subscribe now and get 3 magazines for the price of 1. Get Ministry Today, Charisma and SpiritLed Woman all for $24. YES - I'm a leader!

Ministry Today Subscription Special - Subscribe to Ministry Today magazine today and get 12 issues (2 full years) plus Amplified Leadership, a free leadership book for only $24.

Your Turn

Comment Guidelines
  • Explorers require significant input.

    How to Receive Clarity When Torn Between Choices

    Decision making is risky without guidance from the Holy Spirit.

  • Lyndon Johnson

    63-Year-Old Law Still 'Threatens' Churches, Pastors

    Read why this law is so dangerous to the kingdom culture.

  • A new path is opening now.

    Prophecy: The Lord Is Opening Doors for Kingdom-Minded Businesses

    Find out how to activate this prophetic word of increase in your company.

  • Do you have the proper training to be a soldier in God's army?

    The Training You Need as a Soldier in God's Army

    We are in already in a war. Let us enter the fight as fully trained soldiers with the full armor ...

  • Start a Wildfire of Spiritual Growth in Your Church

    Start a Wildfire of Spiritual Growth in Your Church

    Watch how God can take one spark and turn it into a wildfire that impacts your ministry, your community and even future generations.

  • Local congregations are called to become Christ-like in their methodology, mission and essence.

    10 Traits of the Jesus-Driven Church

    If we attempt to walk in these, we will leave a powerful imprint on the world around us.

  • Greeter ministry

    5 Common Greeter Mistakes to Correct in the New Year

    Like those involved in any other ministry, greeters can get in a rut.

  • Saddleback Church

    One Clear-Cut Sign Your Church Is Mature and Healthy

    A church's health is measured by its obedience to this important mandate, not by its seating ...

  • Evangelist John Burton

    What My Third Church Plant Might Look Like

    Here are some things Evangelist John Burton might change if he decided to start another church.

Use Desktop Layout
Ministry Today Magazine — Serving and empowering church leaders