“There he went into a cave and spent the night. And the word of the LORD came to him...” 1 Kings 19:9 (NIV)
These sobering words penetrated my soul one day in prayer. It was a typical Thursday morning at the office. I was performing my daily routine of checking messages, answering phone calls and sorting mail when I heard a faint, but distinct noise coming from an area near the sanctuary. Knowing that I was the lone person in the building, I went to check to see if someone was attempting to break in.
As I walked down the hallway, I felt compelled to enter the sanctuary and pray for a few moments. This decision would forever change my life. I made my way to the front of the sanctuary and knelt at the altar.
“The LORD is my light and my salvation; I will fear no one. The LORD protects me from all danger; I will never be afraid.” (Ps. 27:1, GNT)
The fear of rejection is based on two things. First, we all need to be loved. That’s a fact. We all desperately need massive doses of love in our life to be healthy individuals. God says, “I want to love you.” God is love, and he knows you need to be loved.
But, second, we develop the false idea that our need to be loved is solely dependent upon one person or a group of people. When you expect someone else to meet 100 percent of your need for love, you’re asking for trouble. You’re setting yourself up for hurt and opening the door for the fear of rejection. When you look to any other person besides God to meet all your love needs, he or she can’t. There is no human being alive who can love you as completely and as fully as you need to be loved, and there never will be. Only God can do that.
I’m not an evangelist or a pastor. I’m not even a Bible teacher or a youth minister. I’m a filmmaker, attempting to do the near-impossible for my films. I attempt to visibly film an invisible God.
Having traveled the world to make my first three feature films, Finger of God, Furious Love and Father of Lights, it’s probably safe to say that the last six years have given me a new perspective and quite an education on what God is doing around the world, as well as which evangelism methods are working, and which ones are seemingly slogging through quicksand.
The politically correct statement here would be to say that as long as those trying to evangelize are preaching the basics of the gospel, then we should just be happy, no matter their methods. But I can’t help but wonder if one form of evangelism is more effective than another.
There is a four-letter word that will sentence you to success as your serve another person’s ministry: O-B-E-Y! Obedience is coming under the authority of your mentor. In other words, submission is the key.
Elisha came under the authority of Elijah and received the blessing of the double portion:
“And so it was, when they had crossed over, that Elijah said to Elisha, 'Ask! What may I do for you, before I am taken away from you?' Elisha said, 'Please let a double portion of your spirit be upon me.' So he said, 'You have asked a hard thing. Nevertheless, if you see me when I am taken from you, it shall be so for you; but if not, it shall not be so'” (2 Kings 2:9-10).
When I wrote The Purpose Driven Church, I predicted that church health—not church growth—would be the primary concern of the 21st Century church. I believe that prediction is proving itself true.
The New Testament says a lot about the health of the church. Consider just a few verses:
“As each part does its own special work, it helps the other parts grow, so that the whole body is healthy and growing. …” (Ephesians 4:16b, NLT)
“The focus of my letter wasn’t on punishing the offender but on getting you to take responsibility for the health of the church.” (2 Corinthians 2:9, Msg)
If you ask most churches, they are genuinely seeking how to reach their community. Identifying your target visitor through building a community persona is the first step.
Next, you need to figure out how to reach those you have identified and meet their needs.
One important way to achieve this is through generational marketing. Each audience is shaped by different life experiences, traditions and values and should be communicated to using the appropriate and effective channels.