Building an ideal customer profile is a common business practice whose goal is to identify the type or types of people the business caters to. This involves identifying needs, wants, pain points and more. This type of study into the minds of customers helps businesses market more effectively and offer products and services that really meet the needs people have.
So, how does this relate to your church?
Quite simply, if you can learn to identify those you serve best in the community, you will better understand how to attract them to your church and meet their needs.
While we live in a world that celebrates jumping from one relationship to the next, faithfulness has taken a backseat to self-interest. And sad to say, the church world appears to be not far behind, as Christians hop from one church, one ministry and one message to the next.
All of that is motivated by the bottom line—what’s in it for me and what’s best for me?
Like honor, faithfulness is big in God’s eyes yet certainly not valued highly in the day and age we live in.
There is a four-letter word that will sentence you to success as your serve another person’s ministry: O-B-E-Y! Obedience is coming under the authority of your mentor. In other words, submission is the key.
Elisha came under the authority of Elijah and received the blessing of the double portion:
“And so it was, when they had crossed over, that Elijah said to Elisha, 'Ask! What may I do for you, before I am taken away from you?' Elisha said, 'Please let a double portion of your spirit be upon me.' So he said, 'You have asked a hard thing. Nevertheless, if you see me when I am taken from you, it shall be so for you; but if not, it shall not be so'” (2 Kings 2:9-10).
One of the great privileges and most rewarding opportunities you can experience serving another man’s ministry is found in the secret of being a proactive servant.
A proactive person is defined as one who “creates or controls a situation by causing something to happen rather than responding to it after it has happened.”
A fruitful, effective disciple is much more than an order taker. After proving yourself faithful over time, a foundation of trust is established that is the key ingredient required to move from a relationship of simple service to becoming a proactive partner.
I will never forget Moscow, 1989.
For many people in your community, Easter is the only day of the year they’ll show up at church. It’s a great opportunity to reach out to those who don’t think about church the other 364 days of the year.
You’ll want to reach out to your visitors and thank them for coming. Depending upon the size and culture of your church, you may make a personal visit, call them or write them a letter (whether through the mail or via e-mail)—or very possibly do all three.
In fact, if you visit them or call them, sending them a follow-up letter is an appropriate next step. It’ll allow you to give them some more details about your church and guard against the possibility that you’ll forget something important.
As I have had the opportunity to speak to groups of pastors over these past few years, I have identified five different traps I believe churches often fall into—traps that prevent our churches from realizing their full potential to change the world for Christ.
Most churches will find they have slid into one or two of these traps to one degree or another. Some will have avoided them all. Either way, just being aware of a trap helps keep one from falling prey to it in the first place.
Below are the five traps to consider. Do one or more characterize you or your church?