Marketing

The Art of Branding

What do people think of when they think of your ministry?

Lost in Translation

Although companies often hire translation services and run native-speaker checks when creating a campaign, the reality is that words, phrases and concepts do not always transfer so well to other countries and cultures.

Nine Common Mistakes Churches Make

Here are the nine most common mistakes that churches make.

Association vs. Action

Long gone are the days when eventgoers were content with being captivated by sheer crowd energy and connecting with like-minded peers. Events and conferences are a dime a dozen now, and the plethora of options is causing little distinction between purpose, preachers or participants.
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