Ministry Today

Did You Miss This in the News?

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Written by Shawn A. Akers

Check out some links below to recent stories from Charisma News that you'll find interesting and informative. You can also sign up to receive stories on your smart phone by signing up for the free app Charisma News by clicking here.

IHOPU Student Confesses to Murdering a Former Intern
Christians May Be Forced to Contribute to Sex-Change Surgeries in San Francisco
Mob Violence Erupts After Boy Urinates on Quran
Goodbye Christian America ... Hello, True Christianity
Batman Actor Christian Bale Takes a Stand Against Forced Abortions

Target Marketing: Finding Your Focus

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Written by Richard Reising

Paul spoke about being “all things to all men” (see 1 Cor. 9:22). His missionary journeys proved his ability to understand different people groups and adapt his message to meet them where they lived.

On the other hand, Paul considered himself called to be an "apostle to the Gentiles” (see Rom. 11:13). Sounds slightly targeted doesn’t it? How do we reconcile these two pursuits: to reach all and yet focus on only a segment?

Paul understood his strengths and his calling. Every church has strengths at reaching a “type” of people in its community. Though that might strike some as unjust, its truth defines both our strengths and the areas we need to grow.

Whether you are a church that is known for young families, old money, the upper class, the working class or the struggling class—whether you are known for deep followers, surface seekers, empty nesters or down-and-outers—there are tendencies as to whom you draw.

Target Marketing: Defining the Target

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Written by Richard Reising

What If Starbucks Marketed Like a Church?

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Written by Richard Reising

Marketing Your Church Without Diluting Your Message

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Written by Brad Abare & Kevin D. Hendricks

The Buzz Factor

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Written by Mark Batterson