It’s a waste of time to fish in a spot where fish aren’t biting. Wise fishermen move on. They know fish eat at different times of the day in different places. To apply this to ministry, you need to focus on the most receptive people in your area.
This is not a marketing principle. It’s a basic New Testament principle. Jesus told it in the parable of the sower. When you sow seed, some of it falls on rocky ground, some on stony ground, some on hard ground and some on good soil. Wouldn’t it be great if you knew what the good soil was and sowed all your seed there? Why waste seed, time, effort, energy and money?
Mark 1:17 says, “And Jesus said to them, ‘Follow me, and I will make you become fishers of men’” (ESV).
Throughout my ministry, God has placed so many different people in my path—people from all different walks of life, from the affluent to the poor, from the important to not important, from the religious to the nonreligious. But a common theme between them all, when confronted with the gospel, is that they will listen if it is presented in a nonthreatening way.
In the book of Mark, Jesus told the apostles that He would make them fishers of men. Now, let me show you how a fisherman works.
In article in a 1972 edition of The Saturday Evening Post, the Rev. Billy Graham was quoted as saying, “The vast majority of American young people are still alienated, uncommitted, and uninvolved. There is a deep vacuum within them. They are searching for individual identity. They are searching for a challenge and a faith. Whoever captures the imagination of the youth of our generation will change the world. Youth movement of the past have been perverted and led by dictators and demagogues. Perhaps the American young people will be captured by Christ.”
Rev. Graham hit it on the head. He did not go into great detail about the symptoms of the youth crisis. He did not detail the issues of pornography, suicide, depression, self-injury and hopelessness, but he did highlight the core issue. He reminded us that their problems are spiritual in nature.