One of my daily blog reads is Signal vs. Noise from the folks behind software producer 37signals. Not only do I use a few of their products (personally and professionally), I also appreciate their perspective as it relates to significant simplicity.
One of their recent posts was about being cute, clever and cool as it relates to design. The idea is to make sure that these three C's should be viewed as ingredients to our design, not as ends of themselves. Pow!
It's the difference between driving toward the three C's and bringing the three C's along for the journey. The next time I start a project or launch a new church campaign, I want to season in the three C's, not attempt to accomplish or conquer them.