Some will say the very act of sitting down to come up with a communication strategy will improve how you communicate. Though that may be true, it helps if you’re asking yourself and your team the right questions.
Question 1: Who is our church trying to reach?
You might be tempted to answer, “Everyone!” But start with your church’s mission statement. Everything you do will trickle down from the mission of your church. If your church is like most, it probably has some sort of evangelistic phrase in its mission statement. In fact, if you asked your senior leaders to share their heart about whom they would like to reach, they will most likely speak of reaching those who do not already know Jesus.
This step is critical because it will drive how you communicate on your website and from the stage. It will force you to come up with a communication system that’s easy, obvious and strategic. It will mean giving preference to the outsider who hasn’t yet been to your church, instead of the insider who has been there for years. If the mission of your church is to reach those not in the church, then start talking to them!
Question 2: How are we going to reach our audience on the weekend and during the week?
The weekend seems easy, but without a strategic plan, it will turn to chaos. You’ll need to put together simple criteria to determine what will be talked about through your bulletin, from the stage and on the weekend. The easy criteria to start with is the percentage of your total audience that a particular announcement applies to. If it’s below 90 percent, then you might not want to talk about it from the stage. If it’s below 50 percent, then you might not want to talk about it at all on the weekends.
But don’t stop there. Your online efforts should continue to engage and dialogue about the same things emphasized on the weekends. Your website should be the most trusted source of information. All other media (e-newsletter, social media, etc.) should point to that content.
The most important element about reaching your online audience is engagement. Don’t just tell them the information you want them to hear. Dialogue with them. Ask questions. Post photos.
Asking these two simple questions will begin to frame a strategy from which to start. Focus on communicating creatively and effectively with the people already connected to your church to get them motivated, excited and equipped for outreach. Then you can begin to focus on external marketing based on your mission and budget.
Joe Porter is the communications director at Whitewater Crossing in the Cincinnati, Ohio, area, in addition to maintaining his photo and video business. Adapted and used with permission from churchmarketingsucks.com.
MarriageToday’s Jimmy and Karen Evans know firsthand that even the most seemingly hopeless marriages can be resurrected and restored
Twenty years ago in April 1993, a 39-year-old pastor woke up from a dream at 3 a.m., feeling like he’d heard from God.
“I saw my wife, Karen, and I sitting on a TV set talking to people about marriage,” says Jimmy Evans, founder and CEO of the international ministry MarriageToday. “I just had a strong impression in my heart that God wanted us to do a TV ministry that was very compassionate, excellent and about marriage.”
The next two mornings, he awoke from the same dream. But not unlike other leaders who receive a calling, Evans told God, “I’m not qualified. You need to find someone else.”
Still, he knew he’d heard from God and shared his dreams with Karen and the elders of Trinity Fellowship in Amarillo, Texas, where he has served as senior leader for 30 years to date. As he continued to pray about it, Jimmy says God gave him several promises and began to fulfill them. A little more than a year later, Jimmy and Karen had produced several pilot programs as a result.
How do you and your wife keep your marriage prioritized above ministry? What is your greatest challenge in keeping your marriage strong? What is and isn’t working in your church to reach couples and strengthen their marriages?
We asked a group of pastors these questions and more. What follows are their insightful responses, as these leaders give us an inside look at how they pursue marriage and deal with the inevitable struggles, as well as how they’re leading their churches to help build marriages. And we are richer for their experience.
In America, one divorce happens every 13 seconds, equating to 6,646 divorces per day and 46,523 divorces per week.
Forty-one percent of first marriages end in divorce; 60 percent of second marriages end in divorce.
Forty-three percent of children growing up in America today are being raised without their fathers.
Half of all American children will witness the breakup of a parent’s marriage. Of these children, close to half will also see the breakup of a parent’s second marriage.
I love to eat! When I was in high school, I would go for a day or two without eating and never even notice. We had plenty of food; I was just busy with other things. Now I barely go for an hour or two without being tempted by something with enough calories to add pounds just by looking at it.
I appreciate a nice restaurant with quality food and great service. I love Atlanta, but it did take some getting used to “all things fried” and sweet tea so sweet it can take the enamel off your teeth. So each time Patti and I find a really great restaurant, we are thrilled.
Large and small restaurants share a similar purpose. They want to serve good food, provide good service and make a profit. But they are different in nature. Small, one-of-a-kind restaurants have different concerns than the larger “mega” restaurants, chains and franchises do.
My wife Ann and I lead busy lives. Yet, despite the flurry of activity, God has protected us from the ravages of spiritual collapse. One of the reasons is that we’ve been able to keep up a daily personal devotional life. For us, it’s a key to sanity!
Many of us are task oriented. What we DO is the measure of our success. If you ask people why Jesus was successful most will point to the to the things he did. “He healed the sick…cast out demons…raised the dead…preached to the multitudes”…and the list goes on. And yet, there’s an aspect of the Messiah’s life that involved doing ‘nothing,’ but spending time alone with the Father. So significant were these times that all four Gospels mention them. In fact, Luke 5:16 says that “Jesus often withdrew to lonely places and prayed.”